With the rapid expansion of NFTs across industries, it’s no surprise that the fashion world, too, is jumping onto the bandwagon. But, like with any new tech, it takes time to get a sense of one’s bearings. NFTs have become a new obsession in fashion, and Gucci is one of the few luxury houses to be web3 savvy. The luxury fashion house Gucci keeps delving into the web3, becoming one of the most innovative brands in the NFT realm. Is this Gucci’s ultimate NFT? Let’s find out!
The fashion house’s first NFT was auctioned off in 2021 as part of the Gucci Aria festivities. Earlier last month, Gucci partnered with NFT marketplace SuperRare to launch The Next 100 Years of Gucci, which honours the brand’s colourful heritage.
View this post on Instagram