I first saw it on Netflix’s American web series The Bold Type. The show’s three millennial women protagonists, working for an upscale magazine in New York, sat on fancy Barcaloungers in a fancier IV medical spa, discussing work, while colourful liquids were being infused in their bodies.
Even celebrities like Khloe and Kim Kardashian, Chrissy Teigen, and Hailey Baldwin are known to take these vitamin IV drips and/or shots that boost your energy level, brighten your skin and even help with jet lag and hangover.
These walk-in, 40 to 60-minute-long IV treatments, supplying a mix of vitamins, nutrients, electrolytes, minerals, and antioxidants into your bloodstream, are becoming quite a rage around the world. Busy CEOs, businessmen, entrepreneurs, professionals, athletes and would-be brides have been spending anywhere between Rs7,000 to Rs35,000 and more to get these drips and injections.
In Barcelona, one such centre oversees Parc Güell, a popular tourist and recreational place. In Johannesburg, it is right in the centre of its upscale commercial district Sandton. And in New York, it is at Broadway, a commercial and cultural centre in Manhattan.
In India, the first such centre of REVIV, the franchise of the international wellness clinic chain, opened at Worli Sea Face in March this year. The India partners are AKV Wellness, co-founded by entrepreneur Krysh Bajaj, the youngest child of businessman Kishor Bajaj, doctor Ruby Tandon, health professional Anjali Triptahi and real-estate businessman Shivam Popat. “A lot of the time people are deficient in some of the other nutrients and they don’t even know about it. Lack of nutrients results in lethargy,” says Dr Tandon.
This in turn affects one’s performance. “Entrepreneurs, senior-level professionals who are always on the go like me cannot afford to slow down,” says Bajaj. “Hence, these clinics are very popular with professionals across the world, especially when they are travelling or know that they have a very busy but an important week or month ahead and want to be at their best,” adds Bajaj.
REVIV claims that its special therapies can help them. Unlike traditional oral supplements, drips have a 99.8% absorption rate, making them a lot more effective.
The quick and convenient procedure has been attracting many professionals and would-be-brides in the age group of 25 to 4o to the Mumbai clinic. “Despite the fact that this is a relatively new concept in India, we have been getting a good response,” says Bajaj. “The growing awareness of holistic healing and well-being in the pandemic are other reasons for the quick acceptance of a medical spa,” adds Tandon.
Just like their international counterparts, REVIV Mumbai too is attracting CEOs, senior-level professionals, businessmen and would-be brides.
Developed by medical professionals, REVIV’s Megaboost: Wellness IV Therapy is suggested for those who want to combat jet lag and restore body’ hydration. This drip therapy has a high dose of Vitamin C enhanced with other vitamins, minerals, antioxidants, and electrolytes.
Vitaglow: is anti-aging beauty therapy. It has a high dose of Glutathione, an antioxidant, and Vitami C to help detoxify damaging free radicals from the body. This infusion also cleanses vital organs and improves the appearance of hair, skin and nails.
Royal Flush: Deluxe IV Therapy has, both, wellness and recovery benefits. It rehydrates the body, replenishes essential minerals and vitamins, boosts your energy and immune system, decreases inflammation, relieves pain and nausea, detoxifies the body and cleanses vital organs.
You can opt for any of these and more at REVIV’s plus, all-white, two-floor Mumbai clinic.
Upon arrival, a consultant takes your medical history. You then consult with a doctor who asks you a couple of questions related to your health and medical history, checks your blood pressure level, before referring a suitable treatment.
A client is then given the drip while he/she relaxes in a massage chair, checking his/her phone, listening to music, or chatting with a friend.
Once done, you are all set to head out. And get back to work.
But are there any side effects? That is one of the most frequently asked questions. “Studies show no side effects up to 4 – 12 weeks of therapy,” says Dr Tandon. Yet, there has been an ensuing debate internationally about whether one should opt for these therapies or not.