Louis XIII India Appoints Ankur Chawla as Brand Ambassador

Amidst India’s fast-evolving luxury alcobev landscape, LOUIS XIII by Rémy Martin, the world’s most prestigious cognac has appointed Ankur Chawla as its Brand Ambassador and Strategic Consultant for India. The announcement marks a new chapter for the maison, celebrated for crafting one of the finest expressions of time, heritage, and savoir-faire.

A stalwart in India’s hospitality and beverage industry, Ankur Chawla brings over 17 years of expertise spanning luxury hotels, F&B entrepreneurship, and strategic consulting. Known for his sharp business acumen and creative storytelling, Chawla has collaborated with some of the most respected names in global hospitality. His appointment signals a vision to bridge craftsmanship with culture, bringing LOUIS XIII’s rare legacy closer to India’s discerning connoisseurs.

In his new role, Chawla will spearhead initiatives to enhance the brand’s experiential presence through immersive tastings, curated events, and collaborations with tastemakers across design, gastronomy, and luxury. He will also shape long-term strategies to strengthen LOUIS XIII’s positioning in the Indian market and foster deeper connections with the country’s growing community of fine spirit aficionados.

“LOUIS XIII is not just a cognac, it is a legacy spanning century — a symbol of artistry, heritage, and luxury. Representing and advising such a brand in India is not only an honor but also an opportunity to create memorable experiences for a discerning audience that is rapidly embracing ultra-luxury. I look forward to deepening the connection between LOUIS XIII and India’s luxury consumers,” shares Ankur Chawla.

About LOUIS XIII

First created in 1874, LOUIS XIII is the crown jewel of the House of Rémy Martin – a cognac crafted exclusively from Grande Champagne eaux-de-vie, the most prized cru of the Cognac region. Each decanter contains a blend of up to 1,200 eaux-de-vie, aged from 40 to 100 years, capturing a century of craftsmanship in every sip. Encased in its iconic Baccarat crystal decanter, LOUIS XIII embodies luxury in its purest form – a celebration of legacy, time, and artistry that has been passed down through generations of Cellar Masters.