While brands like Virgin Atlantic upgrade their upper class to make it more luxurious, others like Louis Vuitton are venturing into new markets. This time Louis Vuitton expands its fine jewellery ventures with the new LV Diamonds collections. Scroll on to know more about this week’s important news.
Virgin Atlantic upper class
The world of luxury news is buzzing with travel updates. As travelling across the globe becomes more fluid, players in the travel industry are reinventing their services. The international airline Virgin Atlantic recently announced the launch of their new retreat suites. The Retreat Suites will feature a guest chair and an extra-large screen, a fully flat bed, a 27-inch touchscreen entertainment system that you can connect to your headphones via Bluetooth, as well as the airline’s signature social space, The Loft where guests can sit and chat over refreshments.
Estée Lauder Companies and Nykaa launch BEAUTY&YOU India
The Estée Lauder Companies and NYKAA have partnered to launch BEAUTY&YOU INDIA – a venture that will support the next generation of Indian beauty entrepreneurs. The program will support India-focused companies and entrepreneurs through a competitive application process. Awards to both pre-launch and in-market premium beauty concepts will be announced in November 2022 based on applications. BEAUTY&YOU aims to help founders, innovators, and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of consumers in the Indian market. This will be done through a series of masterclasses, mentorship and financial and distribution support. To know more visit www.beautyandyouawards.com
Valentino is coming to India
Luxury fashion house Valentino is working it’s way to India by the end of this summer! Being brought to the country by none other than Reliance Brands Ltd, the first boutique will open up in the capital New Delhi followed by a second store in Mumbai.
Louis Vuitton’s new LV Diamonds Collection
Louis Vuitton has once again caught eyeballs in the world of luxury news. The brand is expanding its currently existing fine jewellery to include the ultimate jewelled treasures – diamonds. Named the LV Diamonds collection, you can expect to find exquisitely crafted diamond rings for men and women. Deeply symbolic and emotionally charged, each fine jewellery piece spells out the promise of never-ending discovery and infinite possibility. Further expanding its sustainable promise, it has introduced the first-ever first-ever secure digital diamond certificate. A cutting-edge solution for diamond traceability and responsible sourcing, it uses Aura blockchain technology to store each stone’s unique characteristics, provenance, and journey, guaranteeing the safeguarding of this data indefinitely.
Sotheby’s to auction 1 of the 4 Cartier Cheich’s
Luxury news is incomplete without touching upon the ongoing auctions. A very special 1-of-4 timepiece known as the Cartier Cheich,is being auctioned by Sotheby’s. The watch was made in 1983 and has an intricate case shaped like the head coverings worn by Tuareg nomads. Described as one of the world’s great watch unicorns, this unique model is a legendary collaboration between Alain Dominique Perrin, Cartier’s then President, and Thierry Sabine, the founder of the Paris-Dakar.
Priyanka Chopra and Nick Jonas invest in Perfect Moment
Yet another key highlight in this week’s luxury news saw Priyanka Chopra and Nick Jonas made their first joint investment in the fashion world. The duo have made an investment in Perfect Moment — the sporty label best known for its sleek all-in-one snow suits and colourful matching ski sets. This marks the celebrity couple’s first joint venture in the fashion world. Ever since 2012, the brand has transformed into social media’s hottest ski brand, spotted on the likes of Chiara Ferragni, Nicky Hilton and the Duchess of Cambridge, and stocked at retailers including Net-a-Porter, Saks and Selfridges.
Hyundai reveals the N Vision 74
Coming to the world of luxury news in the automobile industry, Hyundai has unveiled the N Vision 74, a high-performance hydrogen fuel cell hybrid that aims to lead sustainable performance technology. Presenting the idea of a new future, the N Vision 74 pays homage to the Hyundai Pony Coupe concept from 1974, which was developed by the legendary car designer Giorgetto Giugiaro. The car can achieve a top speed of 155 mph and the hydrogen fuel tank can be refilled in about five minutes. Moreover, the 62.4 kWh battery pack is capable of 800V fast-charging, equaling 373 miles of range.