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June 20, 2024

LVMH becomes the premium partner for the Paris 2024 Olympic and Paralympic Games

Arushi Sakhuja
With the Paris 2024 Olympic and Paralympic Games set to begin exactly a year from now, a recent announcement stated that LVMH has become the premium partner for the Paris 2024 Olympics and Para Olympics. This partnership aims to enable the artisans across the LVMH Group to contribute their creativity, exceptional know-how and unique sense of French art de vivre to the celebration of high-level sports.
It is a well-known fact that LVMH Maisons cultivate the highest levels of quality and embody everything that is most noble in the realm of exquisite craftsmanship. “Sports are a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration,” said Bernard Arnault, Chairman and Chief Executive Officer of LVMH in an official statement.
LVMH and Olympics partnership
Photo Courtesy: LVMH
Over several months, Paris 2024 and creative teams from LVMH and its Maisons have explored a shared desire to make these Olympic and Paralympic Games an unforgettable experience that rewrites established codes. The world leader in luxury, LVMH will play a major role by sharing its creativity and craftsmanship throughout the Paris 2024 Olympic and Paralympic Games. According to the press release, Paris 2024 will entrust several essential roles to artisans from the luxury Group, including the design of the Olympic and Paralympic medals by luxury fine jewellery brand Chaumet – an iconic Paris jeweler with centuries of heritage.
Moet and Hennessey wines and spirits Maisons will provide their exceptional products as part of hospitality programs and Sephora will be a partner for the Olympic Torch Relay.
Between now and the opening ceremony, LVMH and its Maisons – including Louis Vuitton, Dior and Berluti will present the different aspects of their engagement, enabling LVMH to become the ‘Artisan of All Victories’. During the Games, LVMH will also provide direct support for certain athletes whose exemplary journeys make them ‘Artisans of All Victories’.


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“From the very outset of our project, we have wanted the Paris 2024 Olympic and Paralympic Games to contribute to promoting the image of our country and France’s many remarkable talents. With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience. Together we are going to make the Paris 2024 Games a truly exceptional experience.” shared Tony Estanguet, President of the Paris 2024 Olympic Committee.
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Arushi Sakhuja


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