The world of fashion and luxury is rekindling its roots with brick-and-mortar stores. A shopping experience is incomplete without your senses being involved – be it touch and feel or the aesthetics of the stores. With the passage of time, more and more luxury stores are creating retail stores that not just showcase the creations but engulf you in a holistic experience. Taking this ideology to new heights are some of the new luxury store openings in Delhi and Mumbai. Here’s a virtual tour of each of the stores.
moonray, Kala Ghoda, Mumbai
After their successful store launch in New Delhi’s The Dhan Mill, moonray has unveiled a flagship store in Kala Ghoda, Mumbai. The luxury, ready-to-wear brand, moonray by Karishma & Avantika Swali explores endless possibilities for a uniquely contemporary aesthetic, balanced between minimal and maximal codes. Nestled in the historic Mittal Avenue in the by-lanes of Kala Ghoda, the studio has been designed by Karishma Swali herself. Walking into the store, you are instantly reminded of a contemporary oasis with an all-white landscape inspired by the moon and its journey across the night sky. With curvilinear furniture as the highlight of the studio, it takes on an elliptical shape bearing a resemblance to the lunar orbit.
A unique light fixture custom-designed by the Moonray Craft Collective is set against a wave-like form that mirrors the gentle undulations of moonlight. At the centre sits an oblong inlay structure crafted from onyx in pale pink and marble in a muted green. Earth-friendly materials such as hand-coated limestone, onyx marble, wood, glass, and steel fixtures create a visually calm ambience. The fluted, curved walls and circular lines seamlessly merge into the background and harmonize with the arched windows of the heritage building. The new store also offers a section where Moonray now provides made-to-measure pieces in addition to ready-to-wear clothing, accessories, and jewellery. Each piece is commissioned and handcrafted with meticulous care and the highest quality. The store houses the Moonray Autumn-Winter 2023 collection, featuring playful takes on a spectrum of colours contained within a beam of light.
Abraham and Thakore, The Dhan Mill, New Delhi
While talking about new luxury store openings in Delhi and Mumbai, one cannot miss the new Abraham and Thakore store in Delhi’s The Dhan Mill. After a 31-year legacy of the brand, designer duo David Abraham and Rakesh Thakore have unveiled their second retail store. Hailed as masters of minimalism, the store reflects the same ideology and champions hues of black and white – an aesthetic that the brand is known for.
Designed by Saurabh Dakshani of Studio Organon, the store reflects the charm of the Abraham & Thakore label. Staying true to the brand ideology, a monochrome palette dominates the space, from the main retail space to the changing rooms. The terrazzo flooring —another nod to the brand aesthetic – includes customised check terrazzo patterns for the floors, which feature a graphic, checkerboard pattern.
At this store, on one side lies womenswear with signature black and white ensembles featuring kantha, jamdani and ikkat as well as saris with tone-on-tone sequins. The women’s range moves on from monotone to pops of colour. Our eye particularly caught on to neon orange and pink jackets with kantha work on them. On the other hand, the menswear is arranged in a similar colour-coded manner. The menswear includes coord sets with quirky prints that are versatile and great additions to your daily wardrobe.
In addition to their range for men and women, the store houses the brands’ homeware collections initially retailed in London and Paris, creating new lifestyle spaces that offer both fashion and homeware. The collection includes table linen and ceramic serve ware, cushion covers and more.
JADE By Monica and Karishma, 1AQ, Mehrauli, New Delhi
Speaking on new luxury stores in Delhi and Mumbai, to celebrate the 15th anniversary of JADE By Monica and Karishma the brand opened doors to their newest location in the capital city with two stores within 1AQ, Mehrauli for women and menswear respectively.
To celebrate 15 years, the collection honours past legacies in a contemporary forward-looking format. Since its inception, JADE has been dedicated to preserving and reinventing India’s artisanal traditions through a commitment to craft and innovation. Cultural sustainability is at the core of every creation, reflecting pride in Indian heritage and courage to take the less travelled road. And when it comes to new store openings in Delhi and Mumbai, this one is definitely one that makes an appearance given the debut of a new logo that depicts the masterful blending of tradition and modernity.
The store is a haven for those who appreciate Indian craftsmanship and the rich culture of the country. Showcasing a stunning display of traditional crafts, entering the store is much like stepping foot into a fashion museum. Spread across two stores, one for men and the other for women, the sprawling stores are one-of-a-kind with their art-based decor.
Designed by Monica Shah, every nook and corner has been packed with art, craft and artefacts. While woven shawls envelop the womenswear store, touches of bandhani can be found in the menswear store. Vintage pieces, beautifully displayed shawls and exquisite couture bring the store to life. From wedding wear to festive and occasion wear the new store houses the brands’ latest collection Tara.
Maison by Nirmals, MG Road, New Delhi
Home furnishings brand Nirmals unveiled a new store on MG Road called Maison by Nirmals featuring exclusive home linen, tableware and accessories from the house of Nirmals Furnishings. The collection was a curation of premium products from renowned international and Indian brands. Located a floor above their exclusive flagship store Dialogues by Nirmals, Maison by Nirmals store is designed to envelop you in a unique French-inspired environment. The 5,000 sq. ft. space elegantly displays categories such as home linen and accessories.
The store features exclusive collections from international brands such as Roberto Cavalli Home Linen, ASA selection, Frati Home, Brucs Casa, Tessitura Toscana Telerie, William Morris designs by Spliid, and many more. Add to this coveted brands like D’decor, Anna Simona, Boutique Living, Maspar, spread (Spain), Pluchi and Maisha, and you have the option of choosing from exceptional collections from the best of global giants.
“The products are curated from Italy, Spain, Turkey, England as well as India. We strive to provide our customers with authentic and chic home decor essentials that help them turn all their personal spaces into a “maison”. We have collaborated with some of the world’s most iconic brands to create the most sought-after, premium home decor collections that can be found in the Indian market” shared Sachin Chauhan, Director, Maison by Nirmals.
Opulin by Sources Unlimited, MG Road, New Delhi
When it comes to luxury home decor accents, Opulin by Sources Unlimited brings together over 30 global brands under one roof in their own store. The brainchild of Dhara Shroff and Reema Shah, the duo has a rich legacy with two decades of experience. They bring to India hand-picked home accessories brands from across the world, which are a symbol of style, aesthetics, and artistry.
The 5,000- square foot store is located on MG Road in the Delhi Design District, and on display are top-notch legacy brands including Christofle, Giobagnara, Baobab, Alexa Lixfeld, U & U, Bosa, Rometti, Bitossi Ceramiche, Jonathan Adler to name a few. The product range covers home decor, art, artefacts, decor objects, sculptures, tableware, bar accessories, fragrances, carpets, pots, flowers, bed and bath, and coffee table books. They also have their very own in-house Art Gallery for those who wish to purchase pieces from Patrick Hughes, Salvatore Dali and Pablo Picasso.