New store launches in Delhi NCR that are worth a visit

The capital never sleeps. It’s always buzzing with new restaurant launches, experiential spaces, and shopping addresses. This week, we will shift our gaze to all the new store launches in Delhi NCR, that are worth paying a visit to.

OTT By Tarun, Ireo, Gurugram

If you’re keeping an eye on new store openings in Delhi NCR, there’s one you definitely shouldn’t miss, OTT Tarun Tahiliani at Grand View High Street, Gurugram. This luxury prêt label by veteran designer Tarun Tahiliani brings a fresh take on everyday dressing with a seamless blend of heritage and modernity.

OTT  is all about India Modern separates that are stylish, versatile, and accessible, with prices starting at INR 11,500. The collection features everything from gilets, capes, and soft jackets to belted kaftans and dresses, all adorned with signature techniques like jewel printing, Chikankari, Kashida embroidery, intricate draping, and handcrafted details. To complete your look, the store also offers a curated range of jewellery, bags, and shoes.

The store itself is designed to reflect OTT’s ethos of modern minimalism with a touch of timeless elegance. With carefully curated interiors and an intimate, contemporary setting, it offers a luxurious yet relaxed shopping experience, perfect for those who appreciate both fashion and craftsmanship.

Coyu, Ireo, Gurugram

Coyu has just opened its first flagship store at IREO High Street, Gurugram, making it one of the hottest new shopping destinations in Delhi NCR. Spanning 6,000 sq. ft., the store is designed to offer a personalized shopping experience, built around the brand’s philosophy of ‘Joy of the Find’.

The store brings together over 50 handpicked brands, offering a mix of Western, Modern Ethnic, and Indo-Western wear. You’ll find international favourites like Karen Millen, Salsa Jeans, DKNY, Sister Jane, Pinko, and Nobody’s Child, alongside top Indian labels like Saksha Kinni, Our Love, Dash & Dot, Basanti Kapde & Coffee, Linen Bloom, Ganga Fashions, and Soup by Sougat Paul. With prices ranging from INR 3,000 to INR 30,000, there’s something for every occasion—whether it’s a casual outing, a business meeting, or a festive celebration.

Designed for comfort and convenience, the store features six spacious trial rooms, a cosy lounge area, and a coffee station to make your shopping experience even more enjoyable. Plus, you can book an exclusive styling session with expert stylists to find the perfect look and take advantage of in-house alterations for the perfect fit.

Aza Fashions, The Dhan Mill 

Aza Fashions, has just opened its latest flagship store in the trendy Dhan Mill area of Chattarpur, New Delhi. Spanning 12,000 sq. ft. over two stylish floors, this new spot is set to take the luxury shopping experience to the next level in the city.  The store offers a carefully selected range of over 100 designers, both well-known and up-and-coming designer labels like Amit Aggarwal, Anamika Khanna, Anand Kabra, Anushree Reddy, and many more. Whether you’re looking for wedding attire or trendy casual wear, you’ll find plenty of designer clothing, accessories, and standout pieces to choose from.

Inside, Aza’s new store strikes a great balance between modern elegance and traditional charm, making it both luxurious and welcoming. With spacious displays, private consultation areas, and special sections for bridal shopping, it’s designed to cater to every need of its stylish customers. Plus, the personalized service from knowledgeable fashion consultants ensures that each visit feels special and memorable.

Dhruv Sehgal, Defence Colony

Tucked away in Defence Colony, a new luxury menswear destination has arrived Dhruv Sehgal’s flagship store. Being one of the new store launches in Delhi NCR, spanning 2,400 sq. ft. Sehgal describes the store as “our manifesto carved in brick and mortar.” The interiors exude quiet luxury, with carefully chosen materials and a private fitting room designed to turn the act of trying on clothes into an experience one where men step in as themselves and leave feeling transformed.

At the heart of this space is the revival of canvas stitching, a traditional tailoring technique that gives suits a distinctive structure and longevity. The collection showcases Italian-inspired designs crafted from rare Zegna and Scabal fabrics, setting a new benchmark in bespoke fashion. Each design is limited to just three pieces per season, making every garment an exclusive collectable rather than just another item in a wardrobe. Adding to the immersive experience, clients can witness craftsmanship firsthand, from live embroidery swatches to innovative tri-piece trials that make shopping feel like a curated performance. Unlike traditional retail setups, the store is staffed exclusively by fashion designers.