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June 20, 2024

Oh so nice! Versace’s new La Medusa handbag collection and its ad campaign

In Greek mythology, Medusa was one of the three monstrous Gorgons, generally described as winged human females with living venomous snakes in place of hair. Those who gazed into her eyes would turn to stone.
Medusa is the central figure in Versace’s logo, which came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as because she made people fall in love with her and they had no way back.
Medusa is now the focus of Versace’s new spring-summer collection of handbags.
Hailey Bieber, Kendall Jenner, Mona Tougaard, and Precious Lee star in the new Summer Spring 2021 Collection. Bright blues, pinks, classic black, pastel purple, and vivid red are part of this attractive collection.  



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Medusa, which is also the Italian word for jellyfish, inspired the brand’s underwater fantasy land– Versacepolisthe theme playing out in their runaway show and imagery. Shot by fashion photography duo Mert Alas and Marcus Piggott, immortalized as a symbol of power, love Medusa’s face adorns each of the new bags.  
Available in 5 styles ranging from spacious shoulder bags, to modern camera bags, the colourful selection starts from ₹ 124,200, and is truly a mark of luxury.  


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Ruhi Gilder


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