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June 20, 2024

‘Platinum Love Bands designed for couples who’re imperfectly perfect’

As the season of winter wedding unfolds, we’re ushered into times filled with joyous festivities. For many couples, it’s a period marked by wedding bells, anniversaries, or simply heartwarming plans to honour their unique bond. These are the moments when couples effortlessly commit to each other because they intuitively know that their love is one-of-a-kind, rare and precious.
To celebrate a love this unique, Platinum Love Bands recently launched a new collection, crafted with repeating patterns, unique textures, fluid lines, elegant motifs. Each platinum love band depicts a circle of togetherness that entwines deep connect and unconditional acceptance. We spoke to Pallavi Sharma, Business Director at Platinum Guild India to understand the trends of the season
Tell us about your new collection. 
Life is rarely perfect and this collection reflects the beauty that lies in imperfection akin to the flaws that make your partner so special. The creases, twirls, and reflective surfaces signify the resilience, respect and friendship that form the foundation of the deep and meaningful connection that defines these modern relationships.  Thus, these new Platinum Love Bands highlight the defining moments in a couple’s relationship and serve as a perfect, meaningful gift of love.
2. Is platinum a popular metal of choice for the next generation? 
Image Courtesy: Platinum Love Bands
Platinum, with its timeless beauty and rarity, has taken centre stage as the preferred choice for millennials. Renowned as a symbol of love, this noble metal boasts the allure of the world’s most famous diamond, the “Le Bijou du Roi.”
Platinum jewellery offers distinctive design possibilities that deeply resonate with millennials’ longing for personalization and meaning. Design trends, such as “Bold Minimalism,” draw inspiration from around the world and employ simplicity to make bold statements. Some pieces capture the beauty of geography, while gemstones introduce assertive elements for individuality. The jewellery also embodies “Squared Sculptural,” utilizing platinum’s strength to craft intimate designs with compelling narratives. These trends echo millennials’ desire for uniqueness, personalization, and meaningful aesthetics, providing a medium for them to express their values and aspirations through platinum jewellery.
But it’s not merely about the metal; it’s about the stories and personal expressions it enables. As millennials redefine luxury and self-expression, platinum stands as their ideal companion in their journey of self-discovery, identity, and success. It resonates with their preference for experiences over possessions and their desire to stand out as socially responsible, fashion-forward individuals. Platinum essentially embodies the millennial spirit.
What designs are more popular this season?  Please let us know which designs we should pick from the website.

Image Courtesy: Platinum Love Bands

Whether it is celebrating a special moment of commitment, an anniversary or even finally taking the next step in a relationship by saying ‘I Do’, every milestone in a couple’s relationship journey deserves to be valued and cherished. As couples begin the year on a heartfelt note, one can consider these exquisitely crafted platinum love bands from the season’s latest collection to celebrate their unique relationship milestones.
Platinum Love Bands for the couples who are imperfectly perfect
These Platinum Love Bands, designed asymmetrically, mirror a couple’s ability to find beauty in each other’s imperfections. They remind them to love and accept each other even on those not-so-perfect days.
Platinum Love Bands for the couples whose love is anchored In strength
These platinum love bands feature a radiant central motif —a burst of sunbeams adorned with a sparkling centre – to signify how their love illuminates their world. Forged in resilient platinum, a metal that is truly extraordinary.
Platinum Love Bands for the couples whose love thrives on authenticity
These platinum love bands blend ageless Greek motifs with contemporary design, including a studded centre that symbolizes the truth at the heart of their love. Crafted in 95% pure platinum, one of the highest standards of purity in precious jewellery, platinum is truly rare.
4. Would you say there’s a shift in the jewellery industry with Gen Z coming into play? 
Image Courtesy: Platinum Love Bands
There definitely is a shift as the industry aligns to the values that define Gen Z. The hyperconnected GenZ are raw and real and unlike Millennials they don’t simply appreciate authenticity but demand it! As the jewellery industry still tries to comprehend what inclusivity and diversity mean, Gen Z may already expect it to embrace these without compromises. They don’t buy into brands but instead they seek stories – stories that are unique, define a purpose and align with their own personal values. The same translates to their perspective on jewellery. They don’t seek the physical value of precious jewellery, but instead look for meaning in every piece that they invest. They view jewellery as a means to express themselves. Born of the stars, the rare and precious platinum, with its intrinsic values of resilience and timeless elegance, instantly emerges as Gen Z’s preferred choice of metal. Besides, Platinum jewellery brands such Platinum Love Bands, EVARA and Men of Platinum, have carved a unique niche for themselves with progressive brand narratives that build on the values that resonate with this forward-looking generation.
In terms of designs, the Gen Z typically seeks minimalistic, sleek designs that can easily transition from day to night and complement the fun brunch look while also elevating that sleek cocktail ensemble. Platinum with its subtle yet classy white sheen and inherent strength lends itself to contemporary designs that are unique and instantly add to the style quotient of every outfit.
5. What is your opinion on mixing semi-precious material with precious? Are people getting more playful with their jewellery? 
Blending semi-precious and precious materials in jewellery offers a captivating avenue for crafting unique and versatile pieces. This fusion opens up a vast spectrum of design possibilities, catering to a myriad of tastes and preferences. Youngsters can experiment with colour, texture, and contrast, resulting in visually dynamic and intriguing pieces.
Looking ahead to 2024, there’s a growing trend in nontraditional engagement rings that feature coloured gemstones. This departure from conventional styles allows for the incorporation of birthstones or other gems with personal significance, challenging the traditional norms and spotlighting individuality. The myriad combinations of cuts, designs, and colours empower anyone to curate their own personalised love bands.
To accentuate the vibrant burst of colour that distinguishes these rings, many individuals are opting for a platinum setting. The natural white hue of platinum seamlessly complements the bright tones of gemstones, enhancing the overall visual appeal. This contemporary approach not only reflects a shift in jewellery preferences but also signifies a desire for unique, meaningful, and personalised expressions of style.
6. Is there a trend of preferring bands over rings when it comes to choosing rings for each other? 
Image Courtesy: Platinum Love Bands
A rising trend in the realm of engagement rings is the popularity of Platinum Love Bands, showcasing innovative and contemporary designs inspired by global trends. Despite each couple possessing their unique preferences, the influence of trends on engagement ring styles is undeniable. This year we have witnessed an emphasis on personalisation, ranging from vintage designs with a modern twist to unexpected pairings that redefine the conventional.
Modern Vintage rings embody the fusion of traditional styles from bygone eras or family heirlooms with a modern aesthetic and fresh design elements. Classic round-cut diamonds take on a new dimension with angular halos or a simple solitaire transforms with a double-row pavé band. These designs seamlessly weave together something old and something new, intertwining the history of the couple into their shared future.
The timeless elegance of Three Stone or ‘Trinity’ rings remains a coveted choice. Traditionally featuring three round-cut diamonds for linear symmetry, the modern interpretation introduces diverse stone shapes, allowing for greater personal expression. The trio of stones symbolizes friendship, love, and fidelity, and when set in platinum, ensures a secure hold, reinforcing the enduring strength of the union.
Another notable style gaining prominence is the Toi Et Moi, embraced by celebrities like Ariana Grande, Megan Fox, Kylie Jenner and Emily Ratajkowski. This design, often referred to as a ‘Bypass’ ring, pairs two gems side by side, symbolizing the intimate connection between two individuals. The Toi Et Moi style reflects the prevailing trend of creating unique, personal pieces, offering endless possibilities for stone pairings. Platinum, with its durability and secure grip on gemstones, emerges as the ideal choice for these intricate and meaningful designs.
7. Any advice for those out wedding shopping? 
Wedding jewellery especially those Platinum Love Bands must be chosen with a lot of thought and care. Its not simply a piece of jewellery but almost a symbol of the progressive values that define their relationship. Also, since its that one piece of jewellery that is worn every single day, it is important to choose a timeless metal like the precious Platinum, that does not lose its classic white sheen or lose its form and shape, despite the daily wear and wear.  A sleek, contemporary and minimalistic design is always an ideal go-to for a piece of jewellery that one would be wearing daily across multiple occasions and outfits!

Anushka Manik

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