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February 27, 2024

Prada’s latest Fall/Winter’20 collection to go under the hammer at Sotheby’s in October

Luxury collectors and fashion buffs, get ready for yet another auction that will be one to treasure! Italian fashion house Prada is joining hands with Sotheby’s for an exclusive auction for its 2020 advertising campaign – Tools of Memory. On the bidding lot will be pieces from its latest Fall/Winter 2020 collection, which was officially showcased on the runway, back in January this year.
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Prada x Sotheby's
Backstage view of Prada FW’20 by @Arnold Daniel
The proceeds of this sale, which is scheduled for October 02, 2020, will be donated for the benefit of the educational projects under UNESCO. The memorabilia will include select menswear and womenswear, backstage photography prints featuring Gigi Hadid, show invitations and runway décor and props.
Backstage photographic print during Prada FW'20 show in Milan
Backstage photographic print during Prada FW’20 show in Milan
What’s exciting is that every ensemble on sale will be one-of-its-kind, worn by the models and will be a historic chronicle of the fashion in the current times.
Listed on Sotheby’s website, one will spot a sensual looking dove grey organza outfit donned by Hadid, silk pyjamas worn by Freja B Erichsen and a massive wooden sculpture by Dutch architect Rem Koolhaas.

Full details of all the items on sale will be released by Sotheby’s and Prada in the coming months, in time before the bid begins.
Meanwhile, if you haven’t yet checked out Prada’s Fall/Winter 2020 collection for men and women, take a look at some of its pieces here.
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Courtesy- Prada
Courtesy- Prada
Courtesy- Prada
Courtesy- Prada
Courtesy- Prada

Pratishtha Rana


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