Arya Singh
‘The Frame’, by leading TV brand Samsung television is a TV, an artwork and a keeper of your memories. Its QLED HDR screen can screen movies, photographs and paintings.
Launched in May 2020 in India, it doubles as an elegant and modern decor piece, which lets you display a nmasterpiece, every day!
Frame-Look Design
A stylish, customizable bezel frames the TV, allowing it to flawlessly blend in with your home’s decor.
image from samsung.com
The Frame offers several variations of magnetic bezels so you can easily choose – or even change – your favourite colour to best suit your space. Customizable bezels are sold separately and available colours may vary depending on the region.
With its No Gap Wall-Mount technology, the TV looks like a real wall hanging frame.
Multi-Position Stand
The versatile TV comes with three variations of display positions. The simple stand allows you to place the TV in a traditional position to comfortably watch movies and TV shows
To switch to the lean back position, adjust The Frame’s stand legs to mimic a standing picture frame.
By simply rotating The Frame to The Vertical position, one can easily display portraits or posters.
Art Mode & Art Store
To transform your TV into a work of art when you’re not watching, you can switch to Art Mode. The built-in brightness sensor adjusts to your room for a realistic display.
Loaded with a wide selection of pieces from world-class museums and galleries in the Art Store, the Frame brings to your house the finest in the art world.
Choose from pre-loaded filters, 4 different mat layout options and a palette of 16 different colours to further customize your display.
Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists’ work.
Auto-Curation and Color Dot Technology
The Frame is designed to learn your taste in art and automatically recommends new artwork.
It also keeps you informed about new and popular artists as they become available in the Art Store. You can even build your own personalized collection of favourite art pieces by selecting and marking the pieces you like as favourites, so they are easily accessible.
Equipped with 100 per cent Colour Volume*, Quantum Dot Technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness.
(*QLED televisions can produce 100 per cent Color Volume in the DCI-P3 colour space, the format for most cinema screens and HDR movies for television.)
Smart TV Capabilities
Installed with next-gen apps, super easy control and a host of enhancements to elevate your TV watching experience- ‘The Frame’ allows for mobile mirroring, and works with the SmartThings app, to control your Smart Home.
It includes multiple voice assistants, such as Amazon Alexa and Google Assistant. The sleek and slim OneRemote automatically detects and controls all compatible connected devices and content.
The 2020. QLED HDR The Frame comes in six model sizes, ranging from 32” to 75”
Prices start from $400 and go up to $2400.
Read: Review: The Wall, Samsung’s spectacular MicroLED priced at Rs 3.5 crore plus
