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July 20, 2024

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Swarovski Unveils the Created Diamond Collection in India

In a stunning evolution of elegance and innovation, Swarovski introduces its Created Diamond Collection to the Indian market, following its remarkable success in the USA, China, and Japan. This iconic Austrian Maison, renowned for its exquisite craftsmanship and timeless designs, continues to redefine luxury with its unparalleled laboratory-grown diamonds.

The Pinnacle of Precision and Sustainability

Swarovski Created Diamonds are a marvel of modern technology and artistry, identical to mined diamonds in every way except their origin. These laboratory-grown gems are crafted with precision, using 100% renewable energy and recycled gold and silver, reflecting Swarovski’s commitment to sustainability without compromising on brilliance. Certified by the International Gemological Institute (IGI), each diamond adheres to the highest standards of cut, colour, clarity, and carat weight.

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A Celestial Collection by Giovanna Engelbert

At the heart of this launch is the Galaxy Collection, the latest masterpiece by Swarovski’s Global Creative Director, Giovanna Engelbert. Inspired by the birth of the cosmos, this 19-piece collection features a dazzling array of necklaces, rings, earrings, and bracelets, each designed to capture and transform light in the most captivating ways. Engelbert’s vision brings together the ethereal beauty of the universe and the meticulous craftsmanship of Swarovski, creating pieces that are as unique as they are timeless.

A New Dimension of Self-Expression

Giovanna Engelbert expresses her excitement about this new venture: “The confluence of diamonds, Swarovski’s heritage, and my creative vision has culminated in a collection that embraces the birth of new dimensions for the universe of Swarovski. The endeavor of meticulously creating diamonds to reflect light in mesmerizing ways was remarkable, and what truly excites me is the accessibility to this beauty, thereby elevating the possibilities of customers’ creativity in their self-expression.”

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The Essence of Mastery and Innovation

Myrtille Clement-Fromentel, Swarovski’s Chief Brand Officer, shares the brand’s enthusiasm: “As Masters of Light since 1895, we are pleased to enrich our proposition with the Swarovski Created Diamonds collection in India. Each piece reveals our unique savoir-faire, creativity, and artistry, allowing customers to indulge themselves or delight their loved ones with beautiful fine jewellery pieces. Our Swarovski Created Diamonds collections are the ultimate expression of Giovanna Engelbert’s creative vision and represent an exciting chapter in our brand journey to offer all our customers the opportunity to unleash the full radiance of their individuality.”

Image from Swarovski India

With a legacy of precision cutting, innovation, and artistry since 1895, Swarovski’s foray into the fine jewellery market marks a significant milestone. The Swarovski Created Diamonds collections will soon be available in flagship stores and key markets globally, including select Swarovski stores across India, offering discerning customers a chance to experience the ultimate in luxury and craftsmanship.

Indulge in the brilliance of Swarovski Created Diamonds, available from 15th June 2024 in Delhi, Mumbai, Pune, Bangalore, Amritsar, Cochin, Hyderabad, Chennai, Surat, Ludhiana, Chandigarh, and Kolkata, starting at INR 26,000.

Zara Flavia Dmello

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