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February 26, 2024

Swim in style: 7 must-have homegrown swimwear brands

Ruhi Gilder

On Wednesday Kylie Jenner announced the launch of her own swimwear line. The 24 year-old billionaire, already the owner of successful cosmetics company Kylie Cosmetics, posted this ombre cut-out piece as a sneak peek to her Kylie Swim collection.

While we can’t wait to see what the entrepreneur comes up with this time, India has its own set of swimwear labels that you must take a look at! Scroll to see some of the trendiest swimwear labels, made by Indian labels.  
Esha Lal Swimwear 
Eshalal Swimwear
Photo Courtesy: Esha Lal Swimwear/ Instagram
Watercolour artist Esha Lal brings her botanical creations to life with her swimwear collection. All the prints on her swimsuits are original illustrations of her artwork. The designer is said to be inspired by nature, having grown up around the forests, gardens, mountains and tea estates of Dehradun. The label was launched in May 2019, and the swimwear primarily uses fabric from Carvico Italy. Carvico uses ethical production techniques that promote environmental responsibility.  
Buy here 
Photo Courtesy: Flirtatious
Brainchild of Aakriti Grover, this made in India label specialises in swimwear, resort wear , athleisure and nightwear. The brand is all about bright colours, contemporary cuts and silhouettes for the modern Indian woman. They follow the made-to-order model, where all pieces are produced only upon purchase, reducing waste and minimising leftover stock. Their core fabrics are made from sustainable fibres that have been recycled from a range of post-consumer wastes including plastic.  
Buy here 
House Of NM 
House of NM
Photo Courtesy: House of NM / Instagram
Launched in 2014, Nidhi Munim designs swimwear and resort wear catering to all body types! Retailing under various speciality collections, NM Signature has been designed using tummy tucker fabrics and luxe detailing. Nidhi Munim Black, a body positive swimwear and resort wear line is made for a curvier body type, with shape wear, underwire detailing and warmer winter tones. The Nidhi Munim Basics collection is a fun edit of sporty swimwear and resort wear for all Indian women. 
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Shivan & Narresh  
Shivan & Narresh
Photo Courtesy: Shivan & Narresh / Instagram
Their designs have graced global icons like Beyonce, Oprah Winfrey, Kim Kardashian. Shivan & Narresh’s swimwear epitomises the ‘art of holidays’ with whimsical prints and bright colours. It really is luxury beachwear at its best.  
Buy here  
Studio Verandah  
Studio Verandah
Photo Courtesy: Studio Verandah / Instagram
Conscious shoppers will love sustainable fashion brand Studio Verandah’s regenerated nylon swimwear. The collection is made using Econyl® yarn, which is produced using waste fishing nets, fabric scraps and carpets. Founded by entrepreneur, Anjali Patel Mehta, the label accepts orders via DM or you can stop by their Goa store for a leisurely browsing session.  
Check out their collection here 
The Summer House 
The Summer House
Photo Courtesy: The Summer House / Instagram
Also made using Econyl® the swimsuits at The Summer House are every minimalist’s dream come true. Their monotone bikinis are reversible, occupying little space in your carry on, but leaving you with loads of photo opportunities.  
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Though it’s not made in India, OOKIOH’s founder, Vivek Agarwal is very much desi. The conscious swimwear brand celebrated ‘80s nostalgia, and their colours, hues, and styles are chosen to accentuate women of all skin tones and sizes. OOKIOH’s fabric is sourced from Italy and made from 100% post-consumer waste material. This includes materials like fishing nets, fluff, and rigid textiles, that would otherwise end up in landfills or oceans. 

Also read: 
Where to buy headpieces similar to Rhea Kapoor’s gorgeous pearl bridal veil!
Check out the new, made-in-India luxury products

Ruhi Gilder


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