Image: Breitling

The latest luxury headlines to wrap up May

As we reach the midpoint of 2025, it’s worth noting that this year has been filled with exciting developments in the luxury sector. If you’re looking to catch up on the latest luxury headlines from this week, Luxebook’s weekly round-up will be your go-to guide.

Ethos Watches unveils City of Time in Gurgaon 

Ethos Watches
Image: Ethos Watches

City of Time by ethos Watches is an immersive, one-of-a-kind retail experience designed for watch enthusiasts. Spread over 22,000 sq. ft. it is an immersive experience at Emaar Capital Tower 2. This grand space houses 7 standalone brand boutiques, 2 multi-brand galleries featuring over 50 independent watchmakers, dedicated zones for watchmaking, a bespoke bar, and even a cigar lounge. Among the many firsts, it includes India’s debut boutiques for H. Moser & Cie. and Ulysse Nardin, alongside premium spaces for Panerai, Breitling, and Bell & Ross, with Girard-Perregaux and Tudor to follow soon. With its rare collections and unique experiences, City of Time is the top luxury headlines in India’s horology scene.

G-SHOCK joins hands with Extra Butter

G-Shock X extra butter
Image: G-SHOCK

Known for its rugged innovation, G-SHOCK has teamed up with premium streetwear and lifestyle brand Extra Butter. This new partnership puts G-SHOCK’s iconic timepieces, such as the DW-5000R, into the hands of Indian fans via Extra Butter’s Mumbai store and online shop. It’s a stylish blend of function and fashion, where G-SHOCK’s famed “Absolute Toughness” meets the trend-forward ethos of Extra Butter. This collaboration is set to bring some fresh energy to the Indian retail scene! It beautifully blends immersive design with iconic timepieces, creating items that are both functional and full of character. Adding to the excitement, there will be 20 pieces of the highly sought-after Casio Ring Watch available exclusively at Extra Butter. With this limited drop, it’s a rare chance for collectors, loyal fans, and trendsetters to grab one of Casio’s most wanted pieces. Don’t miss out!

Kumari Jewels opens in Mumbai 

Luxury headlines
Image: Kumari Jewels

What’s making luxury headlines in jewellery? Kumari Jewels, the modern spin-off from the heritage house DP Jewellers, is rapidly transforming the jewellery shopping experience in India. After a dazzling debut during Diwali 2024 in Kala Ghoda, it has now opened its second boutique on Turner Road, Bandra. What makes the brand stand out is its lightweight, customizable collections, starting at INR 10,000 and reaching up to INR 1.5 lakh, which offer affordable luxury for everyday wear.

“As a veteran in the jewellery industry, I’ve seen the power of tradition, but Kumari Jewels is about breaking boundaries,” said Yash Kataria, Co-Founder of Kumari Fine Jewellery. “Our style-led approach brings international trends to India at prices that make luxury inclusive, starting at INR 10,000. We’re crafting a brand that’s aspirational yet attainable, and I’m excited to lead this journey to make Kumari a household name across India and beyond.”

Breitling unveils the 50-piece limited-edition Navitimer Cosmonaute 

Luxury headlines
Image: Breitling

Swiss watchmaker Breitling is creating luxury headlines once again with a special tribute to American astronaut Scott Carpenter. The newly unveiled Navitimer B02 Chronograph 41 Cosmonaute honours 100 years since his birth and commemorates the first Swiss wristwatch in space. Limited to just 50 pieces, the timepiece features a striking deep blue dial—evocative of Earth as seen from orbit—and a white-gold folding clasp, making it extremely rare.

Namrata Purohit Opens a Pilates Studio in Thane

Luxury Headlines
Image: Namrata Purohit Thane Studio

Celebrity fitness trainer and Pilates expert Namrata Purohit has just kicked off her new venture, Reform Pilates Studio, in Thane on May 24, 2025. Known for her unique training style, she’s teamed up with her dad, Samir Purohit, and Captains Shrenika Bhagat and Moulee to bring her approach to one of the bustling suburbs of Mumbai. The studio is all about making top-notch fitness accessible to everyone, creating a friendly space where people of all fitness levels can boost their strength, flexibility, and overall health. With top-of-the-line equipment and a talented team, Reform Thane offers a range of programs from functional movement to injury prevention, all in a stylish yet inviting atmosphere.

Arushi Sakhuja

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