Arushi Sakhuja
Last week has been busy for the luxury industry overall, from Audi’s newest release to an Asian Ardbeg enthusiast buying an entire cask of the 1975 Islay single malt Scotch and Suneet Varma debuting his decor line. Here are all the luxury news updates you missed this week.
Audi introduces the RS7
Audi has now introduced the 2022 RS7, topping its A7 that is limited to just 23 units. The new car features a Mamba Black pearl finish on the exterior and a 22-inch V8 engine, with a retail price of $120,000 and upwards.
A private collector in Asia purchases a cask of single malt, Cask No. 3
Nothing defines luxury like an exquisite bottle of aged whisky. A private collector in Asia has bought a one-of-a-kind 1975 cask of Ardbeg Islay single malt Scotch whisky for £16million, surpassing any previous auction records for a cask of single malt. Cask No. 3 is the oldest ever released by Ardbeg. Described as a remarkable piece of liquid history by world-renowned whisky expert Charles MacLean, Cask No. 3 will be bottled over the course of five years for its owner, giving her an unparalleled vertical collection of aged Ardbegs, which cannot be replicated for at least a decade.
Oberoi Hotels voted worldâs best hotel brand 2022
When it comes to luxury staycations in India, it is only natural to want to book a stay at one of the uber-luxe Oberoi Hotels in the country. From Oberoiâs Udaivilas, Rajvilas, Amarvilas to Wildflower Hall Shimla some of the top Oberoi hotels in India and worldwide, the hotels are known for their impeccable service and luxury amenities at each of the resorts. Staying true to the ideology of the brand and ensuring their customers are their top priority, as tourism makes its way back into the world, Oberoi Hotels & Resorts has been voted the Worldâs Best Hotel Brand at the recently held Travel + Leisure, USA Worldâs Best Awards, 2022, one of the most prestigious awards in the travel industry.
Jacob & Co. is coming to India
Indiaâs luxury watch retailer, Ethos Limited has signed an exclusive distribution agreement with renowned watchmaker Jacob & Co., bringing the brandâs unique collections to India. Talking about the new partnership, Yashovardhan Saboo â Chairman, Ethos Limited, said, âOne of the most talked-about watch brands, Jacob & Co. has garnered a lot of attention among watch collectors in recent years, with their high-complication timepieces and dramatic displays. We are happy to be the ones who bring the brand to the Indian audience. We are confident that the brand will resonate with our clientele, as we look forward to a fruitful association with Jacob & Co.â
Suneet Varma launches a dĂŠcor line with RumorsÂ
View this post on Instagram
Suneet Varma is known for his impeccable design sensibilities. After carving a niche for himself in the fashion industry, the ace couturier is extending his legacy in the world of home deÄor with Rumors by Ascent Decor. Suneet Varma x Rumors by Ascent DĂŠcos’ collection âpiece de resistanceâ launched on July 12 at The HGH, India Expo Centre making it the first time that the designer entered the luxury home dĂŠcor space. Suneet has drawn from decades of experience to create a product line that is likely to be unparalleled.
Burberry launches virtual bags on Roblox
Digital is the new buzzword and luxury brand, Burberry has tapped into a new virtual market. Burberry has announced its introduction of a virtual handbag collection on Roblox, a global online platform connecting millions of people through shared experiences.
Taking inspiration from the brandâs iconic Lola bag, the virtual Lola range is comprised of five unique handbags in experimental designs. â Created in partnership with one of the Roblox communityâs digital fashion designers, one bag was dropped every 24 hours from July 11-15.
Drawing on Burberryâs spirit of adventure with their playful aesthetic, the five exclusive virtual handbags are crafted from extraordinary materials including clouds, water and wild foliage. As part of the collaboration, each handbag is accompanied by an exclusive emote, a unique action that avatars can perform on Roblox. The distinctive movements, such as levitation or dance, mirror each handbagâs design theme.
You may also like:Â
New electric vehicles in 2022
Your 101 guide to your monsoon skincare
