What’s new in luxury this week

Luxury this week arrives in several forms. Art is moving onto the wardrobe, heritage watchmaking is finding a new audience, global fashion houses are expanding their Indian footprint and even the home is becoming more personal. Meanwhile, Goa prepares for another gathering of serious spirits enthusiasts, while Mumbai gets a maximalist reminder of what four decades of Indian couture can look like.

Ritu Kumar brings black and white cinema into colour

Ritu Kumar’s latest campaign with Kareena Kapoor Khan looks backwards to move Indian couture forward.Inspired by the golden era of black and white cinema, the collection revisits the house’s archival vocabulary through Jamawar weaves, Chintz florals, Farrukhabad block prints and regional embroidery traditions.

The association with Kareena carries its own history. Her relationship with the house includes the restoration of the iconic Pataudi heirloom for her wedding, giving the campaign an added layer of continuity.Here, nostalgia is not reproduced literally. Archival textiles and techniques are reconsidered through contemporary silhouettes, creating a collection that understands heritage as something capable of changing with its wearer.

OTT by Tarun Tahiliani brings Anjolie Ela Menon’s art into the wardrobe

Some collaborations feel like brand exercises. OTT by Tarun Tahiliani and Anjolie Ela Menon feels more like a conversation between two visual languages. The new collection brings Menon’s iconic heads, contemplative portraits and distinctive palette into OTT’s fluid vocabulary. Concept saris, draped skirts, tunics, dresses and coordinated separates transform her artistic language into something designed to move.The collaboration is particularly personal given Menon’s longstanding connection with Tarun Tahiliani. Lapis blues, vermilions, greens and earthy tones give the pieces the quality of wearable paintings, while OTT’s silhouettes keep the collection firmly rooted in contemporary Indian luxury.

Spirits By The Shore returns to Goa with Godawan

Goa is preparing to become a temporary capital of serious drinking culture as Spirits By The Shore returns for its sixth edition on September 11 and 12. Powered by Godawan Artisanal Single Malt and organised by SMAC India, the gathering brings together rare pours, cask led tastings, exclusive bottlings and conversations around provenance. The programme also extends beyond the glass, with experiences spanning the Paul John Visitor Centre, Cazulo Feni Distillery and Maya Pistola Agavepura.

For a country whose drinking culture is becoming increasingly curious and collector driven, the event reflects a larger shift. Spirits are no longer simply consumed. They are explored, discussed and increasingly treated as objects of provenance.

Off White opens its first Delhi store at DLF Promenade

Off White has landed in Delhi, bringing its distinctive collision of street culture, design and luxury to DLF Promenade.The new boutique is the brand’s second store in India, following its Bengaluru debut, and expands its presence into one of the country’s most influential luxury markets. The store brings together ready to wear, footwear, bags and lifestyle accessories under one roof.

The move reflects how India’s luxury consumer is increasingly comfortable moving between traditional houses and brands that built their cultural capital outside conventional fashion codes. In Delhi, Off White finds a market already fluent in that language.

Gallet returns for its 200th anniversary

Some watch brands return with a new collection. Gallet has returned with a history. Founded in La Chaux de Fonds in 1826, the historic Swiss watchmaker is being relaunched for its 200th anniversary, now manufactured by Breitling. The revival introduces four collections, Flying Officer, Multichron Pilot, Multichron Sport and Gallet Classics. The appeal lies in the provenance. Gallet’s story is rooted in chronographs, exploration and adventure, making its 200th anniversary less a nostalgia exercise and more an attempt to give heritage a contemporary purpose.

Snob Vodka brings modern luxury to Mumbai and Delhi

Snob Vodka is expanding its presence in India, bringing its premium vodka proposition to two of the country’s biggest luxury markets, Mumbai and Delhi. Founded by Pranav and Tushar Mehra, the brand has positioned itself around a contemporary interpretation of vodka culture. Distilled in Sussex, England, the vodka undergoes five rounds of distillation and is bottled at 40 percent ABV. Its arrival in Mumbai and Delhi comes as India’s premium spirits market becomes increasingly experimental, with younger drinkers showing greater interest in provenance, design and the story behind the bottle.

Abu Jani Sandeep Khosla turn 40 with a maximalist celebration at Mubarak Baug

If there was ever a fashion house that could turn an anniversary into theatre, it is Abu Jani Sandeep Khosla. The designers celebrated 40 years with a spectacular evening at Mubarak Baug, their new 20,000 square foot flagship in Mumbai. The celebration brought together generations of muses, clients, celebrities and models, with veteran faces returning to the ramp alongside a new generation of fashion insiders. The setting itself became part of the statement. Couture, craftsmanship, celebrities and the designers’ signature maximalism converged in an evening that felt less like an anniversary and more like a living archive of their contribution to Indian fashion.

Häfele and Sachin Tendulkar make personalisation the new luxury

Sachin Tendulkar is back in the kitchen, but this time he is choosing finishes rather than playing shots. Häfele India has extended its “Maximising What Matters The Most” campaign with a new film centred on customised cabinet fronts. The campaign explores how colours, materials and finishes can transform a kitchen into a reflection of the person using it.

It is an idea increasingly central to contemporary luxury: the most desirable space is not necessarily the most extravagant one, but the one that feels unmistakably personal. With Tendulkar at its centre, Häfele turns customisation into the hero rather than treating it as an afterthought.