Sotheby’s to present Fashion Week San Diego 2020 from July 13 to July 31
- Fashion Featured
RIDDHI DOSHI- 11 minutes read
Pooja Patel
California’s largest traditional fashion week, the Fashion Week San Diego (FWSD), will showcase a New York runway show called ‘The Art and Beauty Behind Fashion’, digitally. A first-of-its-kind virtual experience will be conducted in partnership with Sotheby’s New York and the Art Renewal Center. The Art Renewal Center or the ARC is a non-profit, educational foundation.
The much-awaited salon exhibition will feature a virtual walkthrough space of the show, a digital catalogue of the 99 ARC Salon exhibiting works, videos and interviews of the artists and executives from FWSD and ARC.
“We are beyond excited to be part of this groundbreaking virtual exhibition. Although we would have loved to celebrate our designers’ spectacular work together in New York City as planned, the opportunity to mount a virtual exhibition on Sotheby’s website will provide heightened exposure for our designers to showcase their work on a global scale,” Gwen Bates, Director of FWSD said in a statement posted on FWDE’s website.
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It will be presented worldwide at Sothebys.com from July 13 to July 31. The viewers will be able to vote for the best fashion designer while viewing.
In this virtual show, eight FWSD designers will debut their original couture outfits paired with and inspired by eight premier pieces from the 14th ARC Salon Competition, presented on socially distant models. The ARC Salon Competition is the largest in the world for representational art that receives thousands of entries from 73 countries, which was conducted a few months ago.
The stories behind each pairing, featuring footage from both the fashion designer and the artist on their creative process from conception to final presentation will be presented at the exhibition.
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The winning designer and artist duo will be announced at FWSD’s signature runway event in San Diego, which is slated for October. This runway will also models walking the ramp in clothes designed by these eight designers.
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“So much work goes into creating an exhibition like this, not only on the part of the Art Renewal Center, but also the work that’s done by all of the artists who spent months or years creating their masterpieces,” said Kara Lysandra Ross, Co-Chair & COO of ARC, in a statement posted on FWDE’s website.
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