The Fashion Campaigns Shaping 2025’s Cinematic Holiday Season

Louis Vuitton, Stuart Weitzman, Burberry, Valentino and Dolce & Gabbana seem to have collectively agreed that Holiday 2025 deserves a little theatre. Their campaigns slip into cinematic worlds, nostalgia-heavy moods and those quiet craftsmanship details you only notice when the light hits just right. From Paris glowing in that soft winter gold to London townhouse celebrations that feel almost too charming to be real (the urge to be shopping at Oxford Street is going to get real in a month), the season unravels like a global reel of light, memory and emotion. Read on as we talk about the season’s most sought-after fashion campaigns that feel like the holidays.

Swarovski: Ariana Grande Magic

Styled in bold Millenia and Matrix stacks, Ariana Grande leads Swarovski’s Holiday 2025 celebration— a season of colour, sparkle, and joyful extravagance. From the cosmic glow of Constella to the sleek modernity of Matrix and the timeless brilliance of Millenia, the collection transforms every moment into a Party of Dreams.

With festive ornaments, collectible décor, dazzling jewellery sets, and the glamorous Ariana Grande x Swarovski capsule, this year’s lineup is crafted to gift joy, elevate celebrations, and light up the holidays in true Swarovski style.

‘Le Voyage des Lumières’ by Louis Vuitton

Louis Vuitton leads the narrative with “Le Voyage des Lumières,” a luminous journey shot by Jonas Lindstroem. Beginning in Asnières at the Maison’s original workshops, a handcrafted Malle Courrier transforms into a lantern-like guide that drifts across Paris. A handcrafted trunk becomes a lantern guiding a dreamlike journey through aurora skies, frozen lakes and the glowing Pont Neuf, anchoring Louis Vuitton’s Holiday 2025 in wonder, heritage and the poetry of travel.

The film wanders through aurora skies, frozen lakes and fireside warmth before culminating at the Pont Neuf, illuminated by hundreds of floating lanterns. The closing moment of a mother and child looking upward anchors the campaign in love, wonder and the timeless spirit of travel.

‘Life of the Party’ by Stuart Weitzman

Keke Palmer takes center stage in a sparkling, high-impact celebration, showcasing crystal-studded platforms, pumps and handbags designed for nights that stretch into memory.

Stuart Weitzman’s “Life of the Party” places Keke Palmer at the center of a sparkling, high-energy celebration. Shot by Philip-Daniel Ducasse and styled by Gabriella Karefa-Johnson, the campaign showcases crystal-studded platforms, pumps and handbags from the brand’s Holiday 2026 collection. Palmer embodies the multifaceted modern woman: artist, mother, entrepreneur— bringing her signature charisma to a collection designed for nights that shimmer long after the party ends.

‘Twas The Knight Before’ by Burberry

Daniel Lee’s festive film unfolds around a cosy gathering, featuring Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min in heritage outerwear and intimate gifting moments. In London, Burberry invites viewers into a cosy townhouse for Daniel Lee’s “Twas The Knight Before…” Directed by John Madden, the film follows Jennifer Saunders as she hosts a festive gathering, welcoming Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley and Son Heung-min.

Heritage outerwear, updated silhouettes and curated gifts define the wardrobe, while personal touches like embroidered scarves and teddy bears in Burberry Check (of course), highlight the House’s warmth and British elegance.

‘Nocturne’ by Valentino

Valentino shifts the mood with “Nocturne,” a poetic, slow-tempo meditation directed by Renell Medrano under Alessandro Michele’s creative direction. Set in a hotel, the black-and-white film captures talents including Dakota Johnson, Dev Hynes, Anne Imhof, Tate McRae (my favourite artist since 16) and Devon Teuscher drifting through liminal spaces. Soundtracked by Chopin’s “Nocturne in E Flat,” the campaign embodies the maison’s new introspective identity — intimate, cinematic and deeply human.

Dolce & Gabbana Holiday 2025 Campaign

Dolce & Gabbana turns back the clock with a 1960s-inspired Holiday 2025 vision shot by Gordon Von Steiner. Silver-lined sets, snow-dusted entrances, geometric compositions and rockabilly dance breaks create a glamorous retro-futurist world. With Mariacarla Boscono, Lulu Tenney, Victoria Fawole, Mathieu Simoneau and Hedi Ben Tekaya, the film merges mid-century minimalism with contemporary opulence, ending on a retro split-screen homage reminiscent of classic television. A 1960s-inspired world of geometric sets, split screens, snow-dusted entrances and rockabilly energy defines the brand’s glamorous, time-traveling vision for the season.

Together, these campaigns define the season not just through fashion, but through the enduring magnetism of storytelling.

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