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April 15, 2024

Image Courtesy: Asian Paints

Asian Paints ColourNext introduces the Colour of the Year 2024

The highly anticipated India Design ID 2024 has captivated design enthusiasts and critics with its innovative trends for the year. Amidst the array of trendsetting launches, Asian Paints’ ColourNext Colour and Material Intelligence forecast revealed the Colour of the Year for 2024: Terra. Chosen for its rich primal tones, Terra exudes a strong sense of grounding and belonging, with nostalgic, ruddy hues that narrate a tale of finding solace amidst chaos. Complementing Terra are four forecasted design directions for 2024: Soil, Into the Deep, Indo Futurism, and Goblin Mode. Inspired by the cultural and social influences of the year, this forecast encapsulates the Zeitgeist of its time.

Additionally, Asian Paints also revealed the Wallpaper of the Year, Samsara, which is characterized by its enigmatic and intense composition of layered lines resembling textural terrain. Crafted using pigments derived from mud, tea leaves, and natural dyes, and then crushed with gouache wash and metallic gold leaf, it embodies the profound and abundant beauty of soil.

Image Courtesy: Asian Paints

More about Terra, the Colour of the Year!

Amidst an increasing longing for familiarity, solace, and emotional stability in this dynamic era, Terra arises as the Color of the Year. Stirring echoes of our innermost recollections, it guides us toward our authentic selves. Evoking the comfort of returning home, Terra anchors us in a haven of emotional equilibrium. In a world marked by disconnection, Terra serves as the thread that reconnects us to our essence, a hue that softly murmurs the language of belonging.

Image Courtesy: Asian Paints

Each of the accompanying forecast stories spell a narrative that connects with individuals differently.

Soil serves as a gateway to inventive design. Once perceived simply as the ground beneath our feet, it has now transformed into a sophisticated material that inspires curiosity and design innovation. It stands as evidence of the exploration of materiality, where the texture of soil has been reimagined into groundbreaking forms.

Image Courtesy: Asian Paints

Embracing the enchanting depths of oceanic wonders, Into the Deep delves into the mesmerizing underwater realm. Inspired by the biomorphic shapes and captivating interplay of light found beneath the waves, it evokes a sense of introspection and wonder. Encouraging a design ethos that mirrors the ocean’s dynamic yet delicate essence, we are inspired to craft spaces and objects that capture the serene depths of the marine world.

Image Courtesy: Asian Paints

Indofuturism embodies a retro-futuristic cultural narrative unique to the country, blending India’s rich heritage with the imaginative world of science fiction. This vibrant visual language boldly merges nostalgic elements from the past with a futuristic, technology-driven narrative.

Image Courtesy: Asian Paints

Goblin Mode embodies a blissful embrace of one’s true essence. Prioritizing detachment and rejuvenating disconnection, it signifies a deliberate retreat from the constant pressure to maintain an idealized image in all facets of life. Offering liberation from the pressures exacerbated by social media and unattainable societal norms, this mindset fosters environments characterized by serenity and genuine authenticity.

Image Courtesy: Asian Paints

Speaking about ColourNext 2024, Mr. Amit Syngle, Managing Director and CEO, of Asian Paints Ltd. commented, “As we mark the 21st year of Asian Paints ColourNext, it remains a driving force in shaping the design and decor industry adding to the colour and material intelligence in a strong way. Each carefully curated trend not only tells stories, but also serves to inspire and influence the industry towards ideas based on socio economic changes and the design evolution around us.  In 2024, with Terra as our Colour of the Year, we delve even deeper into the realm of authenticity and innovation. It’s more than just a shade, it’s a journey back to our roots, to our essence. Alongside this, we present four captivating trends—Soil, Into the Deep, Indo Futurism, and Goblin Mode—each narrating a unique story of rediscovery and originality. Through every trend, our goal is to spark creativity, foster connections, and evoke a sense of belonging. This year’s color and trend palette is, at its core, a celebration of individuality and introspection. ColourNext 2024 continues its legacy, inspiring creativity and setting the tone for a vibrant and dynamic design journey.”

All about the Sabyasachi x Nilaya range!

In addition to revolutionizing the paints industry nationwide, Asian Paints has collaborated with India’s esteemed fashion designer, Sabyasachi, to offer exquisite furnishing fabrics that infuse vitality into every corner of your home. Dubbed the Sabyasachi x Nilaya range, this year’s Paris-Calcutta collection draws inspiration from Calcutta, a city that has long served as Sabyasachi’s timeless muse, often referred to as the Paris of the East. Similar to Paris, Calcutta boasts a vibrant culture of poets, revolutionaries, artists, and rebels, embodying a spirit of freedom and creativity. Unapologetically glamorous and distinctly maximalist, the collection comprises over 30 wallpapers and 120+ fabrics across four separate books, featuring everything from large-scale damasks to reimagined kilims and paisleys that reflect Sabyasachi’s unique interpretation of the souks and exotic marketplaces of North Africa and Persia.

Image Courtesy: Asian Paints
Image Courtesy: Asian Paints
Image Courtesy: Asian Paints

Sharing more insights about the collection Sabyasachi said, “Paris-Calcutta is a tale of two cities, both exuberant in spirit and abundant with art, thought, charm and glamour. One is the city that has consumed my imagination, the other is my home and eternal muse. From the Left Bank to the bylanes of Chowringhee, packed with poets, rebels and sophisticates. With hand painted motifs created by The Sabyasachi Art Foundation, this collection of wallpapers and fabrics co-created with Asian Paints brings together the sophisticated artistry and cultural decadence of these two cities.”

Anushka Manik

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