Breitling’s First Boutique in Mumbai, In Conversation With CEO Georges Kern

Swiss luxury watchmaker Breitling has announced the opening of its first boutique in Mumbai, located in Churchgate, expanding its retail network to seven boutiques across India and reaffirming its long-term investment in the country.

Spanning 1,300 sq ft, the new corner-style boutique reflects Breitling’s industrial-loft design concept — a relaxed, contemporary space that brings to life the brand’s modern-retro aesthetic. At its heart is a striking yellow grid panel stamped with the Breitling ‘B’, complemented by a dedicated Watch Bar where visitors can try on timepieces while seated on leather stools. Around the store, wall-mounted propellers, surfboards, and a Triumph motorcycle celebrate Breitling’s iconic Air, Land, and Sea universes.

We, at LuxeBook got into an exclusive conversation with Georges Kern, CEO, Breitling as the luxury watch giant debuts their first store in Mumbai, and talked about how this move affects one of India’s most promising luxury markets for consumers.

LuxeBook: What makes this Mumbai boutique special for Breitling?

Georges Kern: It’s a great location for Mumbai to visit us. You will have a full immersion in our brand — in the spirit of our brand, in the coolness of our brand, in the products — and I’m sure you will love it as much as we do.”

LuxeBook: What makes this Mumbai boutique special for Breitling?

Georges Kern: Speaking about Breitling’s place in today’s watch landscape, Kern added: “We bring something different to the table. We are the relaxed alternative to the very conservative watch brands in Switzerland. We have a design language called Modern Retro, which you see here in this boutique. We have fantastic ambassadors — the best surfer on the planet, Kelly Slater; we’ve just signed Austin Butler and partnered with the National Football League in the US. We offer everything of a modern, cool brand to the Indian customer.”

LuxeBook: What’s the must-see highlight inside the store?

Georges Kern: On the evolving women’s segment, he said:“We just launched the Lady Premier, which is the first elegant ladies’ watch in our assortment. We came from very sporty ladies’ products — including partnerships like Victoria Beckham — to more elegant and stylish watches like the Lady Premier. Come visit us to discover these products; you will love them.”

LuxeBook: What does “modern luxury” mean to you today?

Georges Kern: A lot of luxury is about a certain lifestyle, which reflects the needs of our society today. Today, you buy into a brand, then into a design, and then into technical content — the brand is at the center of what we are doing. We have roots in the past, an anchor in the past — that’s why we talk about retro — but in a very modern context. That association differentiates us from digital watches.”

LuxeBook: If you could gift one Breitling, which would it be? and to whom?

Georges Kern: Finally, on his dream gift: “I would like to gift Breitling watches to eight billion people on the planet — to eight billion beautiful and fantastic women, and to four billion fantastic men — that would be my wish.”

Breitling’s boutique design aims to evoke the feel of a contemporary urban home, offering an inviting, immersive experience for collectors and enthusiasts alike. The boutique showcases Breitling icons such as the Chronomat and Navitimer, alongside new releases including the Superocean Heritage and Lady Premier collections.

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