Arushi Sakhuja
The appeal of luxury fashion goes beyond just the fashion realm. In the recent past there has been a new trend that is becoming visibly prominent — the fashion-meets-dining trend. From the pop-up Dior Cafe and Coach bagel cafe in Singapore to Louis Vuitton‘s restaurant in St Tropez and more. If you can’t resist the allure of the luxury brand, the new Choo Café in Seoul should be on your radar.
Jimmy Choo’s all-pink haven, Cafe Choo in Seoul is just where you need to be. Jimmy Choo’s Choo Cafe, was first launched in partnership with Harrods in London last summer. It is a conceptual cafe and pop-up store, following the success of the café in London, the luxury house has opened its second café in Seoul. Choo Café and its store will be open from 28 October to 31 December 2022.
Located in the hub of luxury, Cheongdam-dong — an elegant and fashionable street full of luxury brands — the café interiors boast an extravagant pink overload, the cafe clearly got the colour memo for the year on point. Inside Choo Café el rosa in all its splendour is one of the tones of the fashion house. Sculptural furniture reflects the new Jimmy Choo Varenne Avenue collection, clean lines evoke the new fashion house’s signature style.
The también menu is full of pink touches and JL Dessert Bar (a Korean high-cuisine pastry shop) is in charge of desserts. Further adding to the aura of the café are Jimmy Choo’s pink tables, and crockery with the house’s monogram. Each dish on the menu is imprinted with the house’s logo as well. The full line of Jimmy Choo Avenue will also be on display at the café.
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