Ruhi Gilder
Show your love for love with these inclusive collections that spotlight the LGBTQI+ community, this pride month.
Scroll to check out these colourful rainbow collections.
Adidas
At Adidas, the slogan ‘Love Unites’, features prominently in its extensive Pride-themed collection. An assortment of colourful footwear, jerseys, tees, socks, among other accessories are splashed with fluid geometric shapes and layered graphic designs. The sports brand is also actively supporting Athlete Ally, an organisation that advocates for LGBTQIA+ inclusion in sports, and Stonewall, a lesbian, gay, bisexual and transgender rights charity in the UK.
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Apple
Weaving together the colours of the Pride flag, Apple launches two Pride Edition straps for the Apple watch. The Braided Solo Loop is created using 16,000 recycled polyester yarn filaments around ultra-thin silicone threads, and the Nike Sport Loop is made with a shimmery nylon weave.
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Coach
The Coach Foundation is not only celebrating Pride Month with a collection of colourful bags, shoes and t-shirts, it has also made donations to the Hetrick-Martin Institute to help at-risk youth. Their “Pride Is Where You Find It” campaign features Bob the Drag Queen, “13 Reasons Why” star Miles Heizer, Jack Mizrahi, Stasha Sanchez, and singer-songwriter Rina Sawayama.
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Fossil
Fossil launches a limited edition Build Your Own Pride Watch collection. 100% of the Pride watch proceeds and 25% of the proceeds from the sale of Pride watch case and straps will benefit the Trevor Project, an organisation that focuses on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer community. The new watch features a minimalist dial with rainbow-inspired indexes and 10 interchangeable straps.
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Lego
11 mini figures, 346 pieces, the “Everyone is Awesome” collection from Lego is really awesome. It is designed by Matthew Ashton, Vice President of Design at the LEGO Group, who is part of the LGBTQIA+ community himself. “With this set, I just want to make sure that we’re showing a bit of love and support to everybody who needs it,” says Ashton. LEGO Group has also partnered with organisations that support the community, like Workplace Pride, Stonewall and Open for Business and UK-based charity, Diversity Role Models, which educates children about inclusivity.
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Michael Kors
Whether it’s swirling stripes and bright colours, or a subtle rainbow applique, Michael Kors’ exclusive Pride capsule has it all. From watches to t-shirts, hoodies, swimwear and shoes, it’s Pride all the way. All profits from their sales will be donated to OutRight Action International, a longstanding global human-rights organisation.
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Savage x Fenty
Rihanna’s lingerie line Savage X Fenty launches its first ever Pride line. Fenty has always been one for championing inclusivity, and this collection is no different. Whimsically adorned with rainbow motifs, and neon prints, it’s available for all shapes and sizes. SXF will make a flat donation of $250,000 from the sale of the June Pride capsule collection that will be distributed among five organizations supporting LGBTQIA+ communities.
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Versace
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March to the tune of Lady Gaga’s 2011 anthem, Born This Way, with Versace Pride month collection. Celebrating the 10th anniversary of Lady Gaga’s Born This Way album, and the LGBTIA+ community, Versace launches a small capsule collection of t-shirts and fancy berets. A portion of the sales will be donated to Gaga’s charitable foundation in continuation of the brand’s allyship with the LGBTQ+ community.
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