Pooja Patel
Rina Singh, Founder Designer & Creator of the brand Eka infuses her garments with her personal ethos of simple living. The collections are centred on indigenous crafts, sustainable fabrics and are high on comfort.
Recently, Singh launched her first-ever line of Eka CORE, which is trans-seasonal line that features essential pieces in sustainable textiles.
The collection of day dresses, everyday trench, tailored pants and button-down shirt dresses and tunics are best for consumers seeking an all-year wardrobe and wishes to make more ethical dressing choices.
The fusion line from Eka re-purposes and re-imagine classic Eka textiles. The easy to wear silhouettes are suited for lounging or working from home. The line features eco-friendly, biodegradable handwoven cotton and linens in classic stripes and checks.
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“I was thinking of how we need some very basic shades and good quality textiles that are comfortable to wear throughout the day. With repurposing the textiles that we have, it brings a very strong sustainability angle, making us more conscious of what we are creating and how we are going to consume fashion in the future,” says, the New Delhi-based designer.
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She had been meaning to put the collection together for a year now. However, the lockdown period was a nudge in the right direction. It gave her the time and space to roll it out.
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“As a fashion label, we end up creating a lot of such fabrics that we eventually don’t end up using everything,” shares Singh. So, to minimise the wastage, Singh has not created any new fabrics for the line.
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The colour palette includes charcoal, black, indigo, olive and off-white monotones. “I wanted to focus on staples in classic colours and something which would not need a seasonal variation,” says Singh. She emphasises that every woman should have one dress in a monotone colour: black, indigo or charcoal; in a sustainable textile.
