Beyoncé, Madonna, Katy Perry, Aishwarya Rai, Deepika Padukone and Priyanka Chopra have one thing in common – they have all been dressed by ace couture brand Falguni Shane Peacock at some point in their careers. Founded in 2004 by Falguni and Shane Peacock, the label is synonymous with edgy, glamorous creations that are high on embellishments. Over the years, they have created quite a stir with their garments in the Indian and international fashion circuit.
This time the stir is much closer home, with a new store in Kala Ghoda, Mumbai’s most sought after luxury hub. Launched in December 2019, the designer couple zeroed in on the store after searching for a perfect location for three years.
It was love at first sight. “Mumbai has been our base and we always wanted a store in South Mumbai. We envisioned our dream store in this beautiful heritage location and it aptly resounds with our label’s aesthetics,” says Falguni Peacock.
“Collaborating with Gauri Khan to design the store has been an amazing experience. Gauri’s design sensibilities and aesthetics amalgamated finely with our brand’s vision. In fact, the store turned out to be much better than we had imagined it would be.”
The store looks straight out of a fairy tale. The label’s elemental colours such as powder pink, gold, ivory and beige are woven together with brass peacock motifs, quirky prints, marble flooring and the FSP logo. The store also pays tribute to the designers’ association with Beyoncé and they have dedicated a wall to illustrations of the pop star in various outfits by Falguni Shane Peacock. On display are FSP’s signature gowns, evening dresses, bridal wear, saris and men’s occasion wear accented with glamorous sequins, prints, ruffles and feathers.
Talking about launching two stores (one in Delhi and one in Mumbai) in less than one year, Falguni and Shane Peacock believe that couture garments cannot be sold online. “It is important to touch and feel the garment. One needs to try on different silhouettes and colours to get the size and styling right. After all, these high-end dresses with detailed work cannot be justified in photos online.” The designers feel that the fashion industry has grown exponentially in the last 15 years (since they launched their brand) and social media has played a large role in bringing this change. “People are now more aware about fashion and use social media as a tool to educate themselves.”
The prêt trend
Taking on the growing trend for designer prêt wear, the fashion brand is working on a ready-to-wear collection which they will showcase in New York. The price conscious line features cotton garments and prints with a signature FSP stamp. Some of these will also find their way into Falguni Shane Peacock’s first ever prêt store which will also be located in Kala Ghoda.
Trends for brides and grooms
A popular choice for brides and grooms, the designers predict that finely tailored bundis will be the go-to garment for men this year.
For women, red bridal lehengas will make a desired comeback. With dazzling prints and patterns ingrained in the brand’s DNA, the designer couple hint at a lot of use of metallic and black and white colours in ensembles for men and women in the coming year.