Jimmy Choo ties up with Rhea Kapoor for the India launch of its seasonless Core Collection

Schenelle Dsouza

British fashion house Jimmy Choo had launched its “seasonless” Core Collection earlier this year. However, the collection made its India debut only recently on October 4, with Indian film producer Rhea Kapoor promoting the collection.

In a digital campaign for the brand, Rhea Kapoor dons elements from the collection, capturing the confident Jimmy Choo Woman.

 

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The collection encapsulates the creative essence of the brand with three distinct design pillars— Pearl, Crystal, and Monogram— in a series of confident, glamorous, and playfully daring poses.

Pearl

Bringing a dash of playfulness and fantasy into the collection, Pearl modernizes the timeless elegance of the precious gemstone in exaggerated proportions through a collection of heels, flats, sandals, handbags, and clutches.

Crystal

The Crystal has been with Jimmy Choo since the very beginning and so it emphasizes Jimmy Choo’s identity as a jewel in itself. Like a self-contained spotlight, Crystal captures, refracts and reflects light.

Monogram

A 21st-century emblem, the Monogram is a celebration of the identity of the brand. Adding a hallmark of confidence to both casual and formal styles, Monogram focuses on an interlinked JC pattern embossed on leather or woven into jacquard.

Talking about the collection, Creative Director Sandra Choi said, “To me, glamour is an attitude, a sense of confidence that’s not limited to a time or a place. The Core Collection pinpoints the fundamental visual DNA of our brand with three distinct identities that we will reinforce and return to every season. A distillation of our essence. It’s who we are. The Core Collection offers glamour every day – anytime – anywhere.”

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