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April 15, 2024

Jimmy Choo ties up with Rhea Kapoor for the India launch of its seasonless Core Collection

Schenelle Dsouza
British fashion house Jimmy Choo had launched its “seasonless” Core Collection earlier this year. However, the collection made its India debut only recently on October 4, with Indian film producer Rhea Kapoor promoting the collection.
Jimmy Choo Core Collection
Rhea Kapoor featuring Crystal
In a digital campaign for the brand, Rhea Kapoor dons elements from the collection, capturing the confident Jimmy Choo Woman.


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A post shared by Rhea Kapoor (@rheakapoor)

The collection encapsulates the creative essence of the brand with three distinct design pillars— Pearl, Crystal, and Monogram— in a series of confident, glamorous, and playfully daring poses.
Bringing a dash of playfulness and fantasy into the collection, Pearl modernizes the timeless elegance of the precious gemstone in exaggerated proportions through a collection of heels, flats, sandals, handbags, and clutches.
Jimmy Choo Core Collection
Aurelie Leather Pointed Pumps – Pearl
Jimmy Choo Core Collection
Madeline Satchel – Pearl
Hawaii/F Leather and Canvas Low Top Trainers – Pearl
The Crystal has been with Jimmy Choo since the very beginning and so it emphasizes Jimmy Choo’s identity as a jewel in itself. Like a self-contained spotlight, Crystal captures, refracts and reflects light.
Jimmy Choo Core Collection
Madeline Leather and Suede Crossbody Bag- Crystal
Jimmy Choo Core Collection
Osaka Lace Up Trainers – Crystal
Cora Flat Caramel Suede Combat Boots – Crystal
A 21st-century emblem, the Monogram is a celebration of the identity of the brand. Adding a hallmark of confidence to both casual and formal styles, Monogram focuses on an interlinked JC pattern embossed on leather or woven into jacquard.
Jimmy Choo Core Collection
LIYA Leather Slingbacks – Monogram
Ana Hobo/L JC Monogram Handbag and Fitz/F JC Monogram Slides – Monogram
Jimmy Choo Core Collection
Monogram Pattern Tote Bag – Monogram
Talking about the collection, Creative Director Sandra Choi said, “To me, glamour is an attitude, a sense of confidence that’s not limited to a time or a place. The Core Collection pinpoints the fundamental visual DNA of our brand with three distinct identities that we will reinforce and return to every season. A distillation of our essence. It’s who we are. The Core Collection offers glamour every day – anytime – anywhere.”
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Schenelle Dsouza


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