Luxury brands celebrate Pride-month

Jade Crasto
The year was June 1969. The Stonewall Rebellion in the US were a series of spontaneous riots held all over the country by members of the LGBT community, serving as a catalyst for LGBT movements around the world. Since then, June is celebrated as Pride Month, to commemorate and honour the rights of the LGBT community, as well as throw light on issues faced by the LGBT community.  
This year, the excitement around pride is strong. The pride movement has become associated with creativity and gender fluidity, and every year, more brands join in the movement to support the LBTQ+ community, this year is no exception. Major fashion firms are making vivid and wearable capsules in honour of the LGBTQ+ community to wear this month and all year round, whether for the first time or as a continuance of their support. 
Take a look at some of our favourite Pride Collections! 
Apple 
Photo Courtesy : Apple
Photo Courtesy: Apple
Apple’s limited edition watch strap for this year has the Pride flag colours as well as the phrase “Pride” stitched into the band. In addition, Apple has unveiled a new intersectional-themed Pride watch face, which ‘combines hues to signify the power and mutual support of the LGBTQ+ community.’ 
Adidas 
Photo Courtesy: Adidas
Photo Courtesy: Adidas
Adidas has collaborated with Australian LGBT artist Kris Andrew Small on works for the sports brand’s Pride collection. The Love Unites collection features Pride versions of the iconic Adidas sneakers, as well as a whole fashion line that includes overalls, T-shirts, sweatshirts, slides and other items. The company has also announced continuing collaborations with Athlete Ally, an organisation dedicated to combating homophobia and transphobia in sports. 
Coach 
Photo Courtesy: Coach
Coach’s Pride capsule collection features best-selling items reimagined in the colours of the Pride Flag. Purchasing from this collection means that your money will go to a good cause, as the Coach Foundation collaborates with the Hetrick-Martin Institute, Point Foundation, and CenterLink Community of LGBTQ Centers to enhance the lives of LGBTQ+ kids. 
Carolina Herrera 
Photo Courtesy: Carolina Herrera
Photo Courtesy: Carolina Herrera
Carolina Herrera has created a limited-edition jewellery capsule inspired by the rainbow colours of the official Pride flag, including a crystal necklace and earrings. The luxury brand will donate 100 per cent of the collection’s revenues to Callen-Lorde, a community health facility that provides healthcare and other associated services to New York’s LGBTQ populations. 
Morphe 
Photo Courtesy : Morphe
Photo Courtesy: Morphe
Morphe has released a limited-edition Morphe Made-With-Pride collection which contains two creative palettes, face and body jewels, and a colourful eye brush set. All the proceeds will go to The Trevor Project. 
Nike 

 

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Nike is said to be a well-known supporter of the LGBTQ+ community. This year, the sports brand will debut a pride capsule collection that includes footwear and apparel. The “Be True” collection, which is set to release on June 22, embraces love through identity, expression and sports. Since 2019, Nike has provided a total of $2.7 million to various groups that help the LGBTQ+ community, and the brand plans to increase these donations this year. 
Puma 

 

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Puma ambassadors Cara Delevingne and Carra Sykes have collaborated on a pride collection called “Together Forever,” which urges users to raise their voices and celebrate their power. T-shirts, sweatshirts, shorts, a patterned bralette, and matching leggings are all part of the collection and include bright logos and images. 
Ralph Lauren 

 

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Ralph Lauren’s current Pride campaign explores the complicated and diverse history of Pride, maintaining the company’s 30-year commitment to the LGBTQ community. Throughout the month, Ralph Lauren will market a rainbow array of major product categories, including rainbow cashmere sweaters, Polo shirts, and canvas sneakers. The company is  teaming with the Stonewall Community Foundation once more, donating to the LGBTQ community. 
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