Luxury dispatch: The Macallan, Oakley, Givenchy and Tod’s lead

Luxury this week unfolds across rare whisky vaults, sports driven fashion, high profile executive reshuffles and India’s growing appetite for premium experiences. From heritage maisons strengthening leadership to brands sharpening their cultural relevance, the week’s biggest headlines reveal an industry in motion, where craftsmanship, storytelling and exclusivity continue to define desirability.

From The Macallan’s ultra rare Romantica Collection to Oakley’s PLAYER Collection featuring Kylian Mbappé and Jaylen Brown, here is the latest in luxury news of the week featuring Givenchy, Tod’s, The Glendronach, Shelter6 and Chorus.

From track to court: Gucci’s new sporting era

Luxury fashion’s relationship with sport has entered a new phase, one driven as much by visibility as exclusivity. Gucci’s announcement as Alpine’s title partner from 2027, making it the first luxury fashion house to headline a Formula 1 team, signals how luxury brands are increasingly chasing cultural relevance through high attention platforms. Formula 1, once a niche motorsport, has become a social media spectacle fueled by TikTok edits, paddock fashion, and younger fans. For Gucci, this is not just sponsorship, it is strategic branding in an era where luxury must exist where audiences scroll. The question, however, is whether constant visibility strengthens prestige or slowly erodes the exclusivity luxury once depended on.

Gucci’s latest campaign with Jannik Sinner also reflects luxury’s growing shift toward culturally relevant personalities who resonate beyond fashion. By blending sport, storytelling, and playful branding, The Original Sinner feels designed for a generation that discovers luxury through social media as much as legacy. In an era where visibility shapes desirability, campaigns like these show how luxury houses are redefining exclusivity for a digital audience.

The Macallan unveils the Romantica Collection

A century after the creation of the iconic 1926 vintage, The Macallan has introduced the Romantica Collection, an exceptionally rare single cask 1986 vintage designed to honour one of the world’s most revered whiskies. Limited to only 258 bottles globally, the collection exists at the intersection of fine spirits and collectible art. In a remarkable reunion of creative minds, celebrated artists Sir Peter Blake, Valerio Adami and Michael Dillon return to reinterpret The Macallan’s legacy through bespoke artworks that accompany each release. Every bottle is personally signed by the artist and housed in a meticulously crafted European oak presentation case, elevating the experience far beyond the liquid itself. Available exclusively as a complete three bottle set from 30 July 2026, the Romantica Collection underscores The Macallan’s mastery in turning whisky into cultural artefact and collector obsession.

Oakley turns eyewear into a statement of athletic identity with the PLAYER Collection

Performance eyewear enters a sharper cultural conversation as Oakley introduces its new PLAYER Collection, fronted by football phenomenon Kylian Mbappé and basketball star Jaylen Brown. Co created with the athletes, the collection blends technical precision with personal identity, reflecting how contemporary sportswear increasingly sits at the crossroads of performance, fashion and self expression. Inspired by each athlete’s individual style and journey, the eyewear range explores the idea that elite sporting influence today extends well beyond the game. Available at premium optical retailers, Sunglass Hut, LensCrafters and leading e commerce platforms, the collection begins at ₹11,690, positioning itself firmly within the luxury performance category.

Badshah’s Shelter6 accelerates growth across India’s premium spirits landscape

Celebrity backed spirits continue their upward climb as Badshah co founded premium vodka label Shelter6 expands aggressively across North and West India after reportedly achieving a ₹5.46 crore milestone.With plans to deepen presence across Delhi, Lucknow, Chandigarh, Pune, Nagpur, Nashik, Indore and Haryana, alongside expansion into Rajasthan, Punjab and Tamil Nadu, the brand is leaning into India’s growing appetite for premium alcohol experiences rooted in local culture. Positioned as a smooth, six times distilled vodka crafted for modern consumption, Shelter6 is increasingly framing itself as a lifestyle led premium label with ambitions extending beyond nightlife and into cultural relevance.

Chorus Interlude returns with wellness specialist Ritika Zaveri

Luxury wellness finds an intimate expression as Chorus, Kala Ghoda announces the second edition of Chorus Interlude, an immersive gathering focused on pause, restoration and sensory balance. Led by fitness coach and bodywork specialist Ritika Zaveri, the experience combines meditation, visualisation and lymphatic reset techniques in a setting designed to nourish both body and mind. Guests can expect tactile rituals featuring Chorus body oils and curated refreshments, reinforcing wellness as one of luxury’s most enduring modern languages. Scheduled for 30 May 2026, the gathering reflects a growing shift towards highly personalised, slower luxury experiences.

The Glendronach arrives in India with its richly sherried Highland single malts

India’s evolving community of whisky connoisseurs has another reason to celebrate as The Glendronach officially enters the market with its signature 12 Year Old, 15 Year Old and 18 Year Old expressions. Known for its deeply layered Highland whiskies matured in Pedro Ximénez and Oloroso sherry casks, the Scottish distillery brings a richly textured flavour profile that speaks directly to collectors seeking provenance and craftsmanship. The launch signals Brown Forman’s growing focus on India’s premium and luxury spirits segment, with the expressions now available across markets including Delhi, Maharashtra, Goa and Haryana.

Givenchy sharpens its commercial focus with Marco De Vincenzo

Luxury fashion’s leadership recalibration continues as Givenchy appoints Marco De Vincenzo as Head of Leather Goods Design, working under creative director Sarah Burton. The appointment reflects Givenchy’s sharpened focus on leather goods, one of luxury’s most commercially important categories. With a strong background at Fendi, where he led leather goods for over a decade, De Vincenzo’s arrival signals a renewed effort to strengthen product desirability while supporting the maison’s wider creative reset. As luxury houses increasingly prioritise commercially successful accessories, Givenchy’s move appears both strategic and timely.

Tod’s faces another leadership shift amid luxury’s softer market

Italian luxury house Tod’s has confirmed the departure of CEO John Galantic, less than two years after he assumed leadership. Galantic, who previously spent over a decade at Chanel, exits amid a broader luxury slowdown and heightened pressure on heritage brands to sustain momentum beyond the post pandemic spending boom. No successor has been announced yet, leaving questions around the next phase of the company’s direction. For a brand celebrated for understated elegance and artisanal leather craftsmanship, the leadership transition arrives at a defining moment for the wider luxury sector.

You may also read: Inside Ferrari Luce, Jony Ive’s vision for the future of motoring