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July 20, 2024

Luxury news wrap for the week

Arushi Sakhuja 
Luxury brands are pushing boundaries to expand their profits. While Tiffany and Co. is breaking gender stereotypes with its new gender-neutral collection, Ferragamo is expanding rapidly into the online space with Farfetch. It’s not only the world of luxury fashion that is catching our eyeballs, but inventions in the automobile industry have caught our attention too. A flying taxi by German automotive company Volkswagen might be the new way to move around in cities. Here is a scoop on all the luxury news updates for the week. 
Tiffany and Co. introduces a gender-neutral Lock Collection 


Tiffany Lock series
Photo Courtesy: Tiffany & Co.
The luxury brand, Tiffany & co. Launched their first-ever gender-neutral collection, the Lock Series. The design of Tiffany Lock is a great example of a collection that brings together innovation, form and function. While the brand has often used the lock as a symbol since the 1870s, the new lock series re-envisions the padlock (an important motif from the Tiffany archives) and today, it is transformed into a symbol of unbreakable bonds and inclusivity. The unique mechanism, clean lines and modern aesthetic makes it universally appealing to both men and women. However, the highlight remains the swivel clasp that evokes a padlock in a subtle way. 
The new collection features four bracelets made in 18-karat yellow and rose gold, available with or without diamonds.  “We created a unisex collection that offers a strong message of inclusivity,” said Alexandre Arnault, Tiffany & Co.’s executive vice president (product and communications) in an official statement.  
Nordstorm’s capsule collection dedicated to late designer Virgil Abloh  
NewConcept @Nordstorm
Photo Courtesy: Nordstorm
In celebration of the life and legacy of the late Virgil Abloh, Nordstrom has launched Concept 018: Virgil Abloh Securities. This collection of products will be available to shop online starting August 11 through the end of October, as well as at 15 select retail locations. Apparel capsules from Denim Tears x Canary Yellow and American skateboarder Sal Barbier and Off-White, and an Off-White fragrance will be available to shop from mid-September.  
The New Concepts @ Nordstrom latest capsule collaboration with the Abloh estate unifies each project by Abloh under one shopping destination. It will include his fashion label Off-White, creative studio Alaska Alaska, art store Canary Yellow, and the Church & State merchandise from Abloh’s “Figures of Speech” exhibition and the Brooklyn Museum.  
Porsche X Pixar Animation Studio unveils a one-of-it- kind 911 Sally Special  
Porsche 911 Sally Special
Photo Courtesy: Porsche
Luxury brand Porsche and Pixar Animations Studios have come together to create a special real-life Porsche inspired by Sally Carrera from Walt Disney’s hit animated film Cars. Named the 911 Sally Special, the car like Sally Carrera herself is unique. Only one 911 Sally Special will ever be made, which will be auctioned by RM Sotheby’s on Saturday, August 20. The proceeds will then be donated to charity.  Upon first look, one is almost taken by surprise to see the resemblance between the on-screen and real-life versions. The 911 Sally Special comes as close to the fictional character with its hand-applied, multi-dimensional Sallybluemetallic colourway. Porsche interior designer Daniela Milošević led the team that worked with Pixar to design the new blue colour as well as the vehicle’s interior. Further, the car is based on the Carrera GTS and comes with a manual gearbox. 
Ferragamo expands its online presence  
Ferragamo Bag
Photo Courtesy: Salvatore Ferragamo /Instagram
Ferragamo is known for exquisite craftsmanship, but this year the brand’s CEO Marco Gobbetti seeks to sharpen the brand’s digital presence. With help from José Neves of Farfetch, the deal is intended to strengthen Ferragamo’s presence on the luxury platform and to create shopping experiences that will draw Millennial and Gen Z shoppers. ⁠ The brand will use the Farfetch platform and explore its Future Retail innovations, reinforcing the brand’s bricks-to-clicks omnichannel strategy. ⁠ 
Singer Reimagined’s new Singer Track1 Emirates Edition 


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Singer Reimagined Track1 Emirates Edition
Photo Courtesy: Singer Reimagined /Instagram
Sleek, sophisticated and luxe, the new Singer Reimagined Track1 Emirates Edition has our heart. Featuring an open dial, the timepiece reveals the spinning rotor. The 43mm case has been milled from a single block of forged carbon, which allows for 100m water resistance. ⁠ Further, the luxury Singer Track1 Edition, made of this high-tech material, is incredibly scratch resistant and extremely lightweight, combining the advantages of the ceramic outer surface and the extreme lightness of its aluminium core.  Spelling out luxury it is limited to just 25 units and is priced at approximately $63,000 USD. Limited Edition of 25 pieces. 
Volkswagen unveils a eVTOL flying taxi
Volkswagen VMO
Photo Courtesy: Volkswagen
Volkswagen China (the German car brand’s Chinese division) has decided to switch gears and start building flying taxis. German automobile company Volkswagen recently announced a new flying taxi, Flying Tiger, which is a fully autonomous passenger drone (eVTOL) and can accommodate up to four people. The first eVTOL prototype is named the Flying Tiger and has a black and gold body. This prototype will be used as air taxis in cities in the near future. 
It sports eight rotors for vertical lift and two rear propellers for horizontal flight. Volkswagen also said that the production version is planned to have a top speed of 200 km/h (124 mph). The company stated that it will develop an autonomous aircraft that could also be flown by a pilot, according to the requirements of the customer. 
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Arushi Sakhuja


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