Whether you’re a groom-to-be or a wedding guest this season, or just looking to give your Indian attire a luxe upgrade, it’s important to familiarize yourself with the top players in the menswear Indian couture market. While some are fashion veterans, other new and emerging players are creating a niche for themselves in the wedding market. Here’s our curated edit of the best menswear labels.
One of the best-known names in the menswear Indian couture industry, Kunal Rawal has redefined menswear Indian wear over the last 15 years. Being honed for his unconventional designs and aesthetics that fuse modern and traditional sensibilities, each piece of fabric is treated like an artistic canvas. A fun mix of quirky and ethnic, you can find a range of options to suit your style genre.
Antar Agni by Ujjwal Dubey is another off-beat option for menswear Indian couture. Think asymmetrical hemlines, avant-garde cuts, flowy and relaxed silhouettes, and minimalism punctuated with bursts of surprise. If you’re someone who leans towards a sartorial style, this kurta set by Antar Agni ought to be on your radar.
Set up in the year 2021 as a collaboration between Aditya Birla Group and Tarun Tahiliani, TASVA is a line of menswear Indian couture crafted for the modern man. Stylish and comfortable with each creation richly steeped in culture and craft, the fit is an exquisite blend of innovation and tradition. The creations bring out an attitude that exudes light, easy and sophisticated wear for celebrations.
Abu Jani Sandeep Khosla
This duo transformed the fashion industry over three decades ago with the introduction of mirror work and gotta patti work. Today, the couturiers are among A-list designers not only to Bollywood stars but Hollywood celebrities as well. Each creation is more grand and royal than their previous collection. Looking for something that spells out drama and catches everyone’s attention? Then look no further than Abu Jani Sandeep Khosla. Impeccable tailoring and design and teamed with the house’s signature mirror work and gotta patti work, ensuring each creation can be worn for a special occasion.
A relatively newer name in the menswear Indian couture, Arjan Dugal is known for his eclectic prints and innovative and edgy designs. Creating menswear for the modern Indian man who loves to experiment and express his individuality, the Arjan Dugal label champions self on self-embroideries and a revival of vintage chintz prints. This cream kurta set from Arjan Dugal’s festive collection Juxtaposition is elegantly understated yet fun. Hand-embroidered badla and zari fused threads create almost 3D-like textures.
A name that is synonymous with the Indian fashion industry, Rohit Bal’s designs spell out extravagant fashion. With a focus on floral prints, intricate detailing, and threadwork, men who wish to add a luxe touch to their menswear wardrobe should ensure to pick a piece. From the jodhpuri sets to kurta sets and baandhgalas, the variety is immense. His USP is undeniably the signature floral prints and thread work.
Creations by this veteran are a metro male’s dream come true. The Tarun Tahiliani menswear Indian couture collection can teleport you to a whimsical world, that champions Indian traditions and western sensibilities, seamlessly married to create modern couture. Coveting his ability to infuse Indian craftsmanship and textile heritage with tailored silhouettes, if ethnic wear is what you’re after, this should make it to the top of your list.
Majestic, royal and regal, perfectly describe JJ Valaya’s aesthetic for menswear Indian couture. Known for his special focus on draped and belted silhouettes, if you’re looking for a refreshing Indianwear silhouette JJ Valaya should be your go-to. With a varied colour palette, you can pick the one that works best for you.
If shine on is your memo, Abhinav Mishra has all you men covered. Carving a niche for himself in the menswear Indian couture market, Abhinav Mishra today is one of the most sought-after labels for wedding wear — and rightly so. Mastering the art of mirrorwork — which today is his signature style — makes each creation opulent. Perfectly described as modern and glamorous with an old-world heart, this mirror work kurta by Abhinav Mishra is a must-have.