Reliance Brands Limited opened first EA7 Emporio Armani flagship store in India at Select CITYWALK mall, New Delhi. The brand will also be exclusively available for retail on Ajio.com, Reliance Retails’s first pan-India e-commerce venture.
EA7 Emporio Armani by the House of Armani is a fashion brand that caters to the sports niche. It specialises in technical clothing to meet the requirements and needs of seven different sport disciplines; Training, Water, Tennis, Club, Speed, Basket and Mountain. It also announced its SEA WORLD line of swimwear and beachwear.
The store spreads across 560 sq. ft. space. Its design echoes the signature Armani aesthetics with the iconic ‘Seven Pattern’.
Here are some of the notable garments and patented product technologies used by the brand;
VIGOR7 is a technology that guarantees an explosive force of any physical movement, a breakthrough achieved by a unique reduction of muscular vibration leading to improved performance. The concept is to compress polyamide based materials with a high percentage of elastane. It also offers great breathability and drying speed.
VENTUS7 is great at moisture management. It’s a polyester material, allowing perspiration. Thus, ensuring freshness and maximum comfort.
NATURAL VENTUS7 is a garment made up of a mix fabric, combining natural cotton fiber and synthetic polyester. It lets your skin breathe by expelling sweat through the fabric as water vapor.