Riddhi Doshi
Every year, right before the wedding season kick-starts, many hotels, event organisers, fashionistas and women’s clubs organise wedding fairs – one destination for different vendors to meet their prospective clients and each other. The event will see the participation of 50 companies including wedding planners, photographers, hotels, tourism boards, fashion designers, make-up artists and others. It is a B2B2C event.
This year, like everything else, even these fairs are going online. First such is The World of Weddings (TWOW), from October 23 to October 25, curated by Manoj Gopalani and Neha Seth Arora. “The pandemic has changed the way weddings are held and planned,” say Manoj and Neha. “Hence, The World of Weddings helps one plan a wedding end-to-end from anywhere on a computer or smartphone.”
The virtual event takes the registrants across virtual lobbies, dedicated auditoriums and immersive galleries that will showcase offerings of fashion designers Masaba Gupta, Nivedita Sabboo, Ritu Kumar and Archana Kochhar and bespoke jewellery labels Forevermark (Associate Partner), Notandas Jewellers and Farah Khan World. On offer are also masterclasses by make-up artists Ojas Rajani and Kajol Paswwan and celebrity stylists Eshaa Amin, Mohit Rai & Aastha Sharma from The Wedding Project. Representing wedding planners will be Horizon W.I.E., VV Weddings and photographers present will be The Wedding Story, Israni Photography and Jodi Clickers.
Hospitality brands like Hyatt (Associate Partner), Minor Group, Shangri-la, Marriott, Sofitel Bahrain and Aamby Valley have been locked in while tourism boards such as Seychelles, Azerbaijan, Singapore and Thailand will also make their presence felt. Dream Cruises, Asia’s global cruise line will also be participating in the fair.
TWOW has also roped in wedding décor stylists Vivaah, DreamzKrraft and SPREE. Entertainment solutions will be represented by Salim – Sulaiman represented by Nirav Thakar, E Positive Entertainment, Exceed Entertainment, BToS, Red Entertainment and 22nd Avenue. Additionally, Pulp Fiction will offer sustainable solutions and Pink Whistle Man will assist with wedding invitation solutions. Other partners are Soundkraft, Fantasie Chocolates, Networking Now by Shaan Khanna, Drinq, Skin & You and Prana.
“While elaborate weddings maybe an eventuality, we believe that the virtual game with planning will continue to stay on course in the future,” say Manoj and Neha.
The partners aim to create an e-commerce marketplace of all stakeholders in the wedding industry and organise multiple such events.
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