West Elm opened its first store in India this October 2021 at the Jio World Drive in Mumbai and its second brick-and-mortar store at the Ambience Mall in Gurgaon.
Photo Courtesy: West Elm
Commemorating its entry into India, the Brooklyn-based company launched an exclusive capsule collection in collaboration with renowned Indian interior designer Ashiesh Shah. The collection includes a set of rugs and cushion covers in a set of water-coloured patterns that resonate with Ashiesh Shah’s beliefs and aesthetics as a designer.
Modern Collections
Photo Courtesy: West Elm
The store’s aesthetic captures the essence of the collections it carries: it is known for its forward-thinking and problem-solving designs. West Elm’s talented in-house team of designers creates an exclusive collection, collaborating with artists and independent designers globally and locally. The brand also offers handmade and one-of-a-kind discoveries from around the world, partnering with organizations that support the development of global craft communities.
Photo Courtesy: West Elm
A Responsible Brand
West Elm is a leader in responsible retail, consciously designing products that are good for people, good for the planet and good for the home. 52% of the wood sourced by West Elm is FSC®- (Forest Stewardship Council— promotes responsible management of the world’s forests) certified which means every purchase supports forest ecosystems worldwide.
Photo Courtesy: West Elm India/ Instagram
They also use 100% organically sourced cotton used for all bed and bath linen which are chemical-free and help conserve water.
Photo Courtesy: West Elm India/ Instagram
Another reason to love their collection is that most of their collections are tested for harmful chemicals, guaranteeing safe and healthy quality.
Photo Courtesy: West Elm India/ Instagram
 “The new West Elm stores are a lifestyle experience where we want everyone to explore and discover the beauty of West Elm designs. We are here to help create a space that reflects you and what you love. The brand’s entry into the Indian market is strategic, filling the void of a comprehensive modern lifestyle brand that’s accessible to the design-conscious customer,” said Puneet Behal, Senior Vice President, Reliance Brands Limited in a statement to the press.
