Popular global design company, West Elm partnered with Reliance Brands Limited launching two stores in Mumbai and Gurgaon.
This Brooklyn-based retailer is celebrated for its original and modern designs for the home, offering an array of high quality and conscientiously made products including functional furniture, bedding and bath, kitchen and dining, lighting, décor and more.
West Elm opened its first store in India this October 2021 at the Jio World Drive in Mumbai and its second brick-and-mortar store at the Ambience Mall in Gurgaon.
Commemorating its entry into India, the Brooklyn-based company launched an exclusive capsule collection in collaboration with renowned Indian interior designer Ashiesh Shah. The collection includes a set of rugs and cushion covers in a set of water-coloured patterns that resonate with Ashiesh Shah’s beliefs and aesthetics as a designer.
The store’s aesthetic captures the essence of the collections it carries: it is known for its forward-thinking and problem-solving designs. West Elm’s talented in-house team of designers creates an exclusive collection, collaborating with artists and independent designers globally and locally. The brand also offers handmade and one-of-a-kind discoveries from around the world, partnering with organizations that support the development of global craft communities.
A Responsible Brand
West Elm is a leader in responsible retail, consciously designing products that are good for people, good for the planet and good for the home. 52% of the wood sourced by West Elm is FSC®- (Forest Stewardship Council— promotes responsible management of the world’s forests) certified which means every purchase supports forest ecosystems worldwide.
They also use 100% organically sourced cotton used for all bed and bath linen which are chemical-free and help conserve water.
Another reason to love their collection is that most of their collections are tested for harmful chemicals, guaranteeing safe and healthy quality.
“The new West Elm stores are a lifestyle experience where we want everyone to explore and discover the beauty of West Elm designs. We are here to help create a space that reflects you and what you love. The brand’s entry into the Indian market is strategic, filling the void of a comprehensive modern lifestyle brand that’s accessible to the design-conscious customer,” said Puneet Behal, Senior Vice President, Reliance Brands Limited in a statement to the press.