What’s New In Luxury This Week

From Louis Vuitton taking center stage at the 2026 Monaco Grand Prix to TIGERFIRE Vodka making its premium debut in India, the world of luxury continues to redefine excellence. Here’s your roundup of the latest luxe headlines making waves this month!

Louis Vuitton Accelerates at Monaco 2026

Louis Vuitton has been named the Title Partner of the 2026 Formula 1 GRAND PRIX DE MONACO, uniting motorsport and craftsmanship and cementing its multi-year alliance with Formula 1 and the Automobile Club de Monaco. The Maison will continue to present its iconic Trophy Trunks for victorious drivers, now in Monaco’s red-and-white, marking over 170 years of heritage. Expect signature banners and a timeless infusion of elegance along the circuit, proving that in Louis Vuitton’s world, victory travels in style.

Tilaknagar Industries Expands with Imperial Blue Acquisition

Tilaknagar Industries (TI) has acquired the Imperial Blue business from Pernod Ricard India for INR 3,442 crore, including trademarks like Imperial Black and Imperial Red. This strategic move boosts TI’s national footprint and premium portfolio, ensuring a stronger presence across India’s IMFL market. Transitional and supply agreements with PRI and Chivas Brothers promise a seamless brand evolution.

TIGERFIRE Vodka Debuts in India

Premium spirits enthusiasts welcome TIGERFIRE Vodka, co-created by Sanjay Dutt and Paresh Ghelani. Crafted in France with artisan precision, its black-and-rose-gold design and bold flavour profile embody resilience and character. With the mantra “Never Give In”, TIGERFIRE is poised to set a new benchmark in India’s luxury vodka landscape.

Coco Gauff Drives Mercedes-Benz Forward

Tennis phenom Coco Gauff joins Mercedes-Benz as a global brand ambassador. At 21, the two-time Grand Slam champion exemplifies determination, style, and next-generation influence. With this partnership, Mercedes-Benz deepens its commitment to tennis and solidifies its presence among the world’s elite athletes.

Masaba Gupta Takes ‘Art from the Eye of India’ to Miami Art Week

Masaba Gupta brings a resounding Indian pulse to Miami Art Week with ‘Art from the Eye of India’, unveiling 20 exclusive pieces alongside the poetry of Rupi Kaur. Seamlessly weaving culture, couture, and global ambition, she also hosted a Miami Design Week event spotlighting Indian art, fashion, dance, and design: welcoming Art Basel artist Rajiv Menon and Asia representative Angelle Le Siyang. Her capsule Ghee-Shakkar, a burst of black, white, and hot-pink gulal stands as a luminous love letter to India, marking her debut at Art Basel as both designer and cultural storyteller.

Givenchy Beauty Debuts Exclusive Fragrance Showcase at Galeries Lafayette Mumbai

Meanwhile in Mumbai, Givenchy Beauty takes over La Beauté at Galeries Lafayette with an immersive fragrance pop-up (1–15 December), spotlighting the Maison’s ultra-exclusive La Collection Particulière. From the sensual Ambrox-rose embrace of Accord Particulier to the cardamom-oud duality of Équivoque, the aromatic floral trail of Cœur Fou, and the rebellious osmanthus-incense blend of Garçon Manqué, the showcase offers festive-season gifting at its most refined. Each fragrance is available exclusively at Galeries Lafayette Mumbai.

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