BLACKPINK’s Rosé debuts the Tiffany & Co. HardWear collection

Jade Crasto 

South Korean band BLACKPINK is considered one of the biggest k-pop girl groups in the world. The band which made its debut in 2016, is a four girl-group consisting of Jisoo, Jennie, Lisa and Rosé. The group shot to fame after the release of their now hit song ‘ddu-du ddu-du’.

While rumours about a BLACKPINK comeback are making rounds, the quartet is busy enjoying their moments in the fashion world. Lisa made her runway debut for CÉLINE’s summer ’22 collection just a few months ago, while Jisoo and Jennie have been making waves in the fashion world as brand ambassadors for Dior and CHANEL.

Lisa previously partnered with Bulgari and was chosen as their brand ambassador. She also worked alongside Euphoria actress Zendaya.

Jennie who was given the nickname Coco Jennie, became Chanel’s global brand ambassador last year. She won over the French label’s heart through her youthful and trendy style. She starred as the face of the Coco Neige collection 2021-22, which was a luxurious sportswear-inspired collection.

Jisoo was initially Dior’s local ambassador but soon moved up the ranks to become a Dior Muse. The group’s lead vocalist starred in a campaign for Dior’s Bobby Bag and later in March 2021 was made the brand’s official ambassador.

And now the group’s lead dancer Rosé was once again chosen as the face for Tiffany & Co.’s HardWear collection. HardWear debuted in 2017 and quickly became one of the House’s signature jewellery collections. Rosé was previously associated with the 2021 campaign for the line of jewels that features an iconic gauge link motif based on a 1971 bracelet from the Tiffany Archive. The 2022 HardWear campaign debuted globally on March 14 in print and on various digital platforms.

The campaign which was shot in New York City by Mario Sorrenti features industrial shapes and edgy designs that pay homage to the power and edge of the famed Big Apple itself. But, like Rosé, there’s a fierce and distinctly feminine touch that grounds the collection’s rebellious energy.

For the campaign shoot, the singer is seen donning an existing pavé diamond Tiffany HardWear style alongside the new necklace and bracelet – which will make its debut in July, featuring striking links of black titanium, and diamonds set in 18-karat rose gold. She also donned the new full pavé diamond styles, which will make its debut later this year in November.

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