The holy grail of spirits, cognac is a versatile spirit that is savoured by many connoisseurs. Usher has joined hands with Rémy Martin for the new Usher X Rémy Martin 1738 A Taste of Passion (a cognac pot still). Presented in a rare limited-edition, the 1738 Accord Royal is coupled with an immersive experience. In Usher’s words, it’s — “A beautiful melody… an assortment of warm … and spicy notes that dance in harmony.”
The Usher x Rémy Martin 1738: A Taste of Passion partnership celebrates the intersection of music, technology, art and cognac. A limited-edition bottle with only 25 pieces, its design was inspired by A.I. integrated technology. Reimagined in black, it features a special seal that celebrates Usher’s 25th anniversary of My Way (Usher’s breakthrough album that made him a star) and artwork created by blending Usher’s voice with A.I. technology.
But what makes the Usher x Rémy Martin 1738 an immersive experience is the AI technology that brings Usher’s experience to life. Usher used his own musical vocabulary to describe his olfactory experience with the renowned Rémy Martin 1738 Accord Royal, a smooth cognac characterised by notes of toasted bread, vanilla and brioche. Known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, the avant-garde depiction of tasting notes transformed Usher’s words into artwork that makes the invisible, visible.
The colour of the pot still is a shimmering shade of copper and upon opening the cork, you can expect generous notes of plum and fig jam rounded out with intense oaky notes of toffee, toasted bread and toasted barrels. A sip of the spirit opens with mellow notes of butterscotch, and baked spices with hints of dark chocolate. The Usher X Rémy Martin 1738 closes with a creamy aftertaste and concentrated nutty aromas.
Priced at $500, it launched on the direct-to-consumer NFT marketplace BlockBar.com, the collaboration saw the release of 25 bottles of the Usher X Rémy Martin 1738.