Anita Dongre’s new collection celebrates traditional Kutchi crafts

Schenelle Dsouza
For the past twenty years, Indian designer Anita Dongre has created some remarkable designs, drawing inspiration from rich Indian heritage. Her latest collection, Crafts of India – An Ode to Bhuj, celebrates the tradition of Indian crafts with an attempt to revive India’s historical heritage.
Crafts of India – An Ode to Bhuj by Anita Dongre
Toshani Ajrakh Skirt Set
Blending classic, contemporary silhouettes with Indian crafts, the collection features handwoven fabrics with rich hand embroideries and intricate patterns.
Crafts of India – An Ode to Bhuj by Anita Dongre
Ekaa (L) and Shyla (R) Ajrakh Kurta Set
The heirloom collection is enveloped in rich Kutchi hues like blue, red, green, and black, including beautifully embroidered lehengas, sarees, and kurta sets.
Crafts of India – An Ode to Bhuj by Anita Dongre
Rutvi Ajrakh Saree
Celebrating the different art forms in India, the collection features the traditional crafts of Bandhani, Ajrakh hand-block printing and hand embroidery from the indigenous communities in the region of Kutch in Gujarat. The collection didn’t only borrow the techniques from the village, but also had the local craftspeople themselves create the prints and designs.
Crafts of India – An Ode to Bhuj by Anita Dongre
Surasa Ajrakh Kurta Set
Talking about her collection, Anita Dongre says, “It’s been an absolute joy for my team and I create this special collection along with the artisans of Bhuj. Their craft and these pieces are truly timeless and I hope everyone who buys them enjoys wearing them equally, and pass them down as heirloom pieces just like our grandparents did.”
Crafts of India – An Ode to Bhuj by Anita Dongre
Laukya (L) and Pavaki (R) Ajrakh Lehenga Set
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