Soon after the closing of Milan Men’s Fashion Week (on June 22), the city of Paris, too, took to the digital runway to reveal its menswear-special fashion week.
The show was packed with a host of luxury bigwigs including Louis Vuitton, Dior, Loewe. The Spring-Summer 2022 collections exploded with vivid colours, textured prints, patchworks, smart layering and inspirations taken from the 80s and 90s.
Nominated for the 2020 LVMH Prize, French luxury label Casablanca headed by Creative chief Charaf Tajer taps on his love for Japan, where he has travelled at least 26 times. Pops of pastels covered easy-fitted shirts, business formals, knitwear, shorts, tracksuits and more.
In its first-ever collaboration with a musician, Dior teamed up with rapper Travis Scott to create a menswear line that transcended cultures, a melding pot of Parisian and American fashion references. Equal parts athletic and classic formal, sharp cuts of long jackets, souvenir blousons, shorts, neon-toned suits, hand-painted shirts and fluid pants were showcased as key styles for SS22 season.
Made for the men who like to put a fashionable foot forward, Isabel Marant’s Spring-Summer 2022 collection is a fantasy-filled outlook to explore the other side of the world. Imbued with a spirit of the 80s and 90s sportswear scene, bright colours of red, pink, blue, green and yellow appear throughout.
A collection celebrating one’s personal style and his idea of experimenting with outfits day through night, at work and at leisure, Jil Sander presented a wholesome digital film at the Paris Fashion Week. Creative Directors and husband-wife duo Luke and Lucie Meier, didn’t dive into the past or the future. Instead, they whispered relaxed fashion fits in tandem with the present times.
Pinned on the key themes of escapism and optimism, Loewe’s Spring-Summer collection for the coming year explodes with colours. Creative Director Jonathan Anderson looks to the now-halted but not forgotten freedom of nightlife culture.
In a nutshell, Louis Vuitton’s SS22 edit revels in the idea of reinterpreting and resampling different menswear styles. It is inspired by one of the most-used drum loops of all time as heard in the 1960’s funk-soul band The Winstons’ popular song Amen Break – which has been sampled in thousands of songs since the 80s and 90s. The digital film featured tailored suits, tracksuits, shirts, t-shirts, trousers and billowy skirt-like silhouettes, paired with a variety of caps, hats and masks.
Drenched with a soft but vibrant colour palette, cues taken from the nature around us, Paul Smith’s SS22 menswear packs up an adventurous spirit. Every outfit is tonally coordinated and enhanced with tie-dye, checkered, striped prints and hand-painted sunflowers.
Paris-based South Korean brand Wooyoungmi finds its muse in freedom for Summer 2022. Clothes, mainly genderless, included hooded capes, waist corsets, long trench, big pocket shirts and knit jerseys display a palette of dark beige, maroon, yellow, navy blue, green, grey and black.