Arushi Sakhuja
Earlier this week, the Bugatti Chiron Profilée set a new record by becoming the most expensive car to be ever sold at an auction. Sold at RM Sotheby’s in Paris, this one-of-a-kind luxury car is a toned-down version of the brand’s Chiron Pur Sport and went for approximately $9.5 million.

The production run of Chiron was stopped after 500 build spots for the limited allocation were sold out. However, this special-edition car which was auctioned at RM Sotheby’s was a part of the pre-production unit and not a part of the rest of the 500-build run for the Chiron.


The auction of the Chiron Profilée represented the last opportunity to buy a new Bugatti powered by the legendary W16 engine. Hendrik Malinowski, Managing Director of Bugatti Automobiles, said: “With just one Chiron Profilée ever set to exist, it was important for us to offer the opportunity to acquire this piece of history to as many people as possible and we were excited with the enthusiasm of the global automotive community for this very special car. Bidders clearly recognized the importance and value of the Chiron Profilée, with an intense rivalry and a price that places this car firmly into the history books.”

The name ‘Profilée’ draws inspiration from one of Jean Bugatti’s first creations – a specific Type 46 model known as Surprofilée, with a sleeker silhouette and an elegant sweeping tail.


The Bugatti Chiron Profilée is an automotive solitaire which is absolutely unique in its design and its details. It is also the first Chiron sold that is fitted with a woven leather finish in the interior and its exterior colour named Argent Atlantique is absolutely unique and has never been applied to any other Chiron model. The horseshoe-style wheels inspired by the Bugatti famous horseshoe grille as well are designed and engineered only for this specific car and represent other details which can only be found on the Profilée. Bugatti has claimed that a part of the sale amount of this luxury hypercar would go to charity.

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