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July 25, 2024

Easy, breezy Indian wear labels to beat the heat

Arushi Sakhuja 
Summer is here, and when the temperature rises, easy and breezy should be the memo. Think oversized and flowy silhouettes that lets you breathe. While summer dresses have been our go-to option for years, nothing compares to the comfort of kurtas that have dethroned our beloved cotton frocks. From cotton blends to ethnic prints and summer-friendly fabrics, if you’re planning to build a summer wardrobe here’s a list of Indian wear labels to beat the heat this season.
Folksong 
Indian wear labels to beat the heat
Photo Courtesy: Folksing
The everlasting love for all things natural comes alive through Folksong by W. Celebrating dust-free cool clothing, their creations are replete with tunics, cropped palazzos and kurta dresses and natural fabrics. A mix of hand-carved block prints and traditional embroidery techniques ensures a true focus on Indian crafts.
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Indya X Varun Bahl 
Indya X Varun Bahl 
Photo Courtesy: Indya X Varun Bahl
Indya has collaborated with designer Varun Bahl offering a homage to Varun Bahl’s signature style that is as understated and surreal. Easy, breezy silhouettes are inspired by the joy of spring and the vibrancy of a summer garden. This mustard kurta set with dainty detailing is perfect for the summer.
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Ancestry
Ancestry
Photo Courtesy: Ancestry
Summer fashion in India has always been about light fabrics and it’s important to wear clothes that let you breathe. Launched in 2018, Ancestry is a coming together of Indian heritage and diverse global influences. With contemporary cuts and silhouettes, intricate weaving techniques or avant-garde painting style, Ancestry’s products are a fresh take on celebrated world traditions. Folk traditions are cherished with a contemporary flavour and verve, giving them a fresh new identity.
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Talking Threads
Talking Threads
Photo Courtesy: Talking Threads
Looking to give your Indian wardrobe a contemporary spin? Talking Thread’s pristine all-white kurta set is just what you need for the summer. Modern classic silhouettes, deliver delightful elegance for your daytime and evening events. The tunic holds a What’s more? The brand has also launched its flagship store in Mehrauli which houses a variety of options for all occasions.
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Grassroot by Anita Dongre
Photo Courtesy: Grassroot by ANita Dongre
If you’re looking for labels to beat the heat that guarantees comfort, Grassroot is the place for you. A part of design legend Anita Dongre’s company, Grassroot aces summer fashion in India with bright colours and light fabrics. A conscious step towards slow and sustainable fashion, it is an appreciation for the local artisan and the environment. From kurtas and kurtis to shirt dresses and co-ord sets, Grassroot is the perfect definition for easy breezy summer wear.
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Good Earth
Good Earth apparel
Photo Courtesy: Good Earth
Retaining classic designs in summer fashion in India, Good Earth’s apparel has a calming vibe to it. With its apparel line, the brand is trying to give a new lease of life to Indian craftsmanship. You can expect to find refined Indian wear in light cotton, linen, mul and organza for summer. Wardrobe classics in light summer fabrics and delicate hand-block prints.
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Torani
Torani
Photo Courtesy: Torani
Torani’s handcrafted clothing is an ode to nostalgia and old-world influences. The ethnic wear designs are as luxurious as they are individualistic. Think chanderi saris paired with reversible block print jackets, scalloped fashion pyjamas, and handwoven choga jackets worn with crushed skirts—the brand makes festive dressing a breeze for the summer months.
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Jodi 
Jodi
Photo Courtesy: Jodi
Eclectic and bright hand-blocked patterns are the USP of this brand, which uses natural Indian textiles and works directly with craftsmen at the grassroots level. The best part about the brand is its silhouettes which are high on versatility. Flowy silhouette crafted with delicate fabrics makes this a go-to for the humid season. What’s more? The vibrant colours add a dash of fun too! Jodi creates its unique #jodiprints to give a new lease of life to the fading handicraft culture of India.
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Nicobar
Nicobar
Phot Courtesy: Nicobar
Nicobar combines quintessential summer colours with light fabrics to create comfortable formal wear. Going beyond the regular cotton and linens, the brand has reimagined summer fashion in India with a modern spin. Known for its modern, mindful, design, the brand is popular amongst people of all age groups and rightly so.
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Shades of India 
Indian wear labels to beat the heat
Photo Courtesy: Shades of India
This brand is redefining ethnic wear with its less-is-more approach to traditional silhouettes like kurtas and saris. Texture, colour, balance and comfort are their core values to create simplicity and exquisite detail. Each product with has an inventiveness; for example, by layering varied techniques on fabric – printing with foil, texturing and then embroidery. Featuring soft colours and light embellishments this is one of the Indian wear labels to beat the heat.
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Arushi Sakhuja

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