Just in time for Diwali, Michael Kors launched a new campaign “MK My Way” in pop-up stores across India.
After selecting their Signature print handbag, customers have the chance to have their bags hand-painted by Bengaluru-based artist and illustrator Srishti Guptaroy with either their English/Hindi initials or with one of four unique motifs designed specifically for Diwali.
The brand also created a digital campaign to celebrate the launch with Bollywood actress Janhvi Kapoor as the face of the collection.
In a candid conversation with LuxeBook, Janhvi shared her thoughts on the collection and more.
What do you like the most about this new collection?
I actually love that you can personalise these bags with your own designs. I think especially with Diwali coming around it makes these classic, timeless pieces look slightly more Indian and ethnic and more versatile to wear with different kinds of outfits.
Do you have a favourite bag/design?
I really like this bright orange sling bag that goes with these matching shoes that I really like.
How important is the bag as an accessory? Do you think it can accentuate an outfit?
A thousand per cent! When you’re wearing an evening dress or a gown to carry a nice bright or embellished clutch is as good as wearing a piece of jewellery. Or when you’re going around casually, it’s multipurpose. Of course, you need to put your stuff in, and it makes your outfit look that much more complete.
What do you think the younger generation looks for in a handbag?
I think they look for functionality and durability. I also think people have started wearing understated bags which is what Michael Kors is best known for.
Who do you look up to for inspiration?
My sister Khushi.
As a style icon of the younger generation, how do you hope to influence people’s personal style?
I just hope they feel that they can wear what they want to wear whenever they want to wear it without being scared of judgement, without feeling the pressure of keeping up with trends. I think that they need to prioritize individual expression and that’s how I hope I impact their dressing.