The year 2022 proved to be an incredible one for Italian automobile company Lamborghini. Setting new records and accomplishing new milestones, the marquee is reportedly sold out of all vehicles until 2024.
The aftermath of the Covid pandemic continues to affect the automobile industry which is the main reason behind Lamborghini’s striking sales record. The year 2022 especially saw some of the best sales figures ever, with a delivery record of 9,233 cars worldwide, a 10% increase over the previous year. The recently unveiled Urus SUV accounted for more than half of Lamborghini’s sales with 5,367 vehicles delivered. The next two spots were recovered by the entry-level Huracánsports car and the Aventadorwith 3,113 and 753 cars sold respectively.
“Our trend of growth and development continues, and this shows that our direction is sound and our choices are on the mark. This is the product of well-defined collective assessments that can produce consistent and concrete results”, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said in a statement.
When it comes to region-wise distribution, Lamborghini’s sales within the United States remain at the top spot with about 2,721 cars delivered this year. This is followed by Chinese Mainland, Hong Kong and Macau with a total of 1,018 cars, while Germany, United Kingdom and Japan stand with 808, 650 and 546 cars delivered respectively.
Sales in all macro-regions remained positive with a homogeneous and consistent distribution with Asia registering +14%, followed by America with +10% and finally Europe, the Middle East and Africa with +7% compared to 2021. The high reputation of the brand helped promote sales with an increased number of dealers going from 173 in 2021 to 180 in 2022, with a presence in 53 different countries.
“We have been able to carefully and meticulously manage an extraordinary order intake, pursuing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand,” says Winkelmann.
Aside from sales and deliveries, 2022 was a successful year for Lamborghini as it received a number of awards from the House of Sant’Agata, and the “Green Star Award” which recognizes the company’s commitment to sustainability, won by the brand for the second time in a row.
Lamborghini in 2023
A further acceleration of Lamborghini’s successful journey will take place in 2023 when the first hybrid cars will be produced and the brand enters the second phase of the Direzione Cor Tauri program. A strategic roadmap unveiled in 2021, the program involves the highest-ever investment in the company’s history (1.8 billion euros over five years) delivering the hybrid transition and subsequently the transition to fully-electric vehicles.
Reaching the end of its production in September 2022, a successor of the Aventador is slated to be released later this year. However, sales of that vehicle or any other Lamborghini vehicle will be delivered only in 2024. Consequently, customers looking to buy any Lamborghini vehicle might have to sit on an 18-month-long waiting list.
“2023 is going to be a year of challenges and changes that we are ready to confront by always pushing ourselves beyond. We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list, which enables us to look to the future and the upcoming goals with confidence,” Winkelmann added.