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June 20, 2024

Mayyur Girotra unveils ‘Ride to Pride’ collection at New York Pride

Back in 2023, Celebrity designer Mayyur Girotra took the celebrations of Pride Month to the next level by representing India at New York Pride and becoming the first Asian designer to showcase his first luxury pret line, AIKYA, dedicated to the LGBTQIA+ community. Carrying on the tradition, the ace designer returned to New York City, not just for Pride, but for a revolution. His new collection in 2024, “Ride to Pride,” shatters gender norms once again, and celebrates inclusivity with a one-of-a-kind blend of high fashion and traditional Indian textiles.

Forget binary labels. This capsule line is all about fluidity, expression, and breaking boundaries. Every ensemble is designed to empower individuals of all identities to feel seen, heard, and safe. Mayyur says, “It’s a safe space to explore who you are, free from judgment.”

This collection isn’t just about clothes, it’s a personal crusade. Mayyur, a longtime champion of the LGBTQ+ community, pours his heart and beliefs into every detail. “This collection is for my soul,” he states. “It’s about creating impact, using fashion as a tool for change.”

A Fusion of Worlds

Mayyur’s signature maximalism takes center stage, but with a twist. It seamlessly blends with a minimalist aesthetic, creating a harmonious fusion. Inspiration flows from vibrant Indian crafts and colors, resulting in a line that’s uplifting, empowering, and undeniably fabulous. Expect signature Mayyur Girotra embellishments: intricate Gujarati Kutch patchwork, archival thread work, ikat patterns, and custom prints adorning these globally inspired silhouettes. High-waisted pants, trench coats, and oversized shirts coexist with lehenga skirts and saris, creating a thoughtful balance of cultures and aesthetics.

Consciously Crafted

Staying true to his commitment to sustainable design, Mayyur incorporates upcycled silk and linen into every piece. The color palette is a vibrant tapestry, featuring bougainvillea pink, sandy neutrals, and a subtle rainbow echoing the hues of India and the Pride flag. This joyful collection is an ode to individuality and the power of self-expression.

Commenting on the achievement, Mayyur says, “I’ve always viewed fashion as far more than just clothes and embroideries. I also see it as more than  just a manifestation of India’s heritage and design legacy. For me, it’s a means to inspire dialogue  and conversation through the medium of craft. When you think of slow fashion, you think of pieces  made to last, and pieces made with pure intentions. That’s the kind of change we are hoping to  inspire by this collection — change that might be slow, but is steady and lasting.”

Anushka Manik

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