New beauty launches in August

Arushi Sakhuja 
Calling all beauty mavericks, it’s that time of the month again when we look at the hottest beauty launches in the market. Whether you’re looking for a new salon, cosmetics or skincare and haircare products; this list has it all covered.
K18Peptide™ Hairmask
Hairmask K18Peptide™
Photo Courtesy: K18
Sometimes, you hair needs a little extra care. Say hello to K18’s leave-in treatment mask, K18Peptide™ is suitable for all hair types. The formula is proven to clinically reverse damage in 4 minutes and the patented peptide technology works to repair damage from bleach, colour and heat. Restoring strength, softness, smoothness, and bounce to hair, say hello to luscious tresses.
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Nykaa launches Anomaly
Anomaly on Nykaa
Photo Courtesy: Anomaly/Instagram
Priyanka Chopra Jonas forayed into the world of beauty with her hair care brand Anomaly. If you were hoping to get your hands on these products, it’s finally in India! The new affordable unisex brand is focused on a clean and effective formulae with sustainable packaging made from 100% plastic trash. From conditioners to shampoos and hair masks you can expect to find the range on beauty portal Nykaa.
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Arata 
Arata Anti-Dandruff Range
Photo Courtesy: Arata
Arata has introduced a new Anti-Dandruff Range powered by CutiBiome CLR™, a synergistic complex of manuka, black pepper, magnolia extracts, and Piroctone Olamine. The range consists of shampoo, hair tonic, conditioner and a hair mask that fights dandruff. Infused with an enriching blend of neem, fenugreek, witch hazel and tea tree oil, the range also acts as a soothing treatment, provides deep-rooted nourishment and controls scalp itching, oiliness and flaking.
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Sulwhasoo Double Cleansing Skincare Range
Sulwhasoo Double Cleansing Skincare Range
Photo Courtesy: Sulwhasoo Double Cleansing Skincare Range
Sulwhasoo Double Cleansing Skincare Range
Photo Courtesy: Sulwhasoo Double Cleansing Skincare Range
There has been a lot of conversation around double cleansing and it has long been the backbone of many K-Beauty skin-care routines. Sulwhasoo brings to India the idea of double cleansing with their new Sulwhasoo’s Gentle Cleansing Oil which is to be followed by the Gentle Cleansing Foam. The combination of the two is ideal to achieve the squeaky double cleanse for healthy hydrated skin.
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Nykaa x Aveda Salon in New Delhi
Aveda X Nykaa salon
Photo Courtesy: Aveda
Aveda X Nykaa salon
Photo Courtesy: Aveda
Earlier this month, Nykaa and haircare brand Aveda joined hands to open their first lifestyle salon in Delhi’s Khan Market. Contemporary interiors and plush settings make this luxurious and inviting. The salon offers top-notch services wrapped in luxury; while customers can shop from Aveda’s range of haircare products. We highly recommend a fancy blowout with their hair experts.
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Elixir Wellness Opens Doors In Mumbai

 

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Elixir Wellness has opened their doors to a new clinic in Mumbai. Dedicated to IV therapy, the clinic helps patients reach their wellness goals, and overcome lifestyle pains and conditions like migraines, dehydration and chronic fatigue. It can also be used in medical cases, with the advice of doctors. The available IV therapy treatments can be used to alleviate aches and pains, provide wellness and antiaging benefits, boost immunity, detoxify the body and get rid of a hangover!
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Anastasia Beverly Hills Nouveau Palette
Nouveau Palette
Photo Courtesy Anastasia Beverly Hills
Nouveau Palette
Photo Courtesy Anastasia Beverly Hills
An all-in-one palette with rich hues and duo-chrome shades, this palette is made for summer dreams. The palette is a great mix of mattes and metallics inspired by the deep colours. Featuring 12 pigmented hues, the product is easily buildable and blends with ease. It also boasts a lavish style with a large mirror that is ideal for use at home or while travelling.
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Belora Paris Launches Magic Under Eye Concealer
Belora Paris Launches Magic Under Eye Concealer
Photo Courtesy Belora Paris
Bid adieu to dark circles with Belora Paris’ new magic wand that erases, corrects and brightens your undereye. Providing full coverage, the ultralight liquid formula is buildable and blends seamlessly for a flawless finish. Infused with vitamin C and hydrating properties, this one doesn’t cake, flake or crease. What’s more? It even comes with an orange colour corrector specially formulated for Indian skin tones!
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LOVECHILD by Masaba
LoveChild By Masaba
Photo Courtesy: LoveChild By Masaba
LoveChild By Masaba
Photo Courtesy: LoveChild By Masaba
After the huge success of the Netflix original Masaba Masaba Season 2, Masaba Gupta has launched a cosmo-wellness line – LoveChild by Masaba. It includes an array of nail paints, lipsticks and liquid lipsticks, and wellness products as well. The packaging is in sync with the brand’s design aesthetic. Quirky, bold and vivacious, the line features varied products to suit all skin tones.
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Anastasia Beverly Hills New Lip Liners 
Anastasia Beverly Hills New Lip Liners and Satin + Matte Lipsticks  
Photo Courtesy Anastasia Beverly Hills
Pucker up, because your favourite cosmetic brand Anastasia Beverly Hills has some new beauty launches. Stun the crowd by being a show stopper with the Ultra Rich Colour Lip Pencil or use one swipe of the Matte and Satin Lipsticks to wow the crowd. The highly-pigmented, long-lasting and creamy lip liner delivers precise shaping and contouring. Leaving your lips with a velvet-matte finish, it can be worn alone or with any lip shade.What’s more? The brand even launched the new range of Anatasia Beverly Hills Matte and Satin Lipstick delivering excellence in just a single swipe.
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MAC Powder Kiss Velvet Blur Slim Stick
MAC Powder Kiss Velvet Blur Slim Stick
Photo Courtesy: MAC
Introduce your lips to Powder Kiss’s bolder sister – the new M• A• C Powder Kiss Velvet Blur Slim Stick. With a punchier, purer, more powerfully decadent level of pigment than its famous Powder Kiss sisters, this magnificently modern formulation packs on 12 hours of on-trend, mega-bold colour and ultra-weightless wear in a single velvet-soft swipe – bringing Powder Kiss fans the extra level of coverage they’ve been coveting.
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Photo Courtesy: Milk Shake Cold Brunette Range
Milk Shake Cold Brunette Range
Photo Courtesy: Milk Shake
Milk Shake Cold Brunette Range
Photo Courtesy: Milk Shake
Take care of your luscious tresses with Milk Shake’s new cold brunette range with shampoo and conditioner. The formula is ideal for natural or colour-treated brown, light brown or dark blonde hair and contains specific pigments to create cool tones in your hair: The blue pigments contained in the new milkshake cold brunette range removes unwanted warm tones, making cool toning treatments last longer.
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