Ritu Kumar’s brand has been associated with traditional bridal wear for the longest time. Despite the evolution in its collections, the brand has managed to stay true to its roots, creating a harmony between modern and classic silhouettes.
Ri Ritu Kumar’s new Spring Summer 2022 Collection is an eclectic mix of patterns in vibrant colours. The designs are in sync with modern silhouettes, while the collection stays true to its heritage with classic zari, gota and embroidery work. The collection is also designed using breezy silhouettes that suit both the humid weather while making it comfortable for the bride to move around in.
LuxeBook spoke to designer Ritu Kumar about the colourful collection, her opinion on how Indian bridalwear is evolving and the reigning trend of blending modern and traditional Indian aesthetics.
Tell us about your new collection
The Ri Ritu Kumar Spring-Summer 2022 collection highlights oversized florals in an elegant way without taking away from the well-crafted pieces. The colourful palette enlivens the fabric selection using lightweight options like silk organza, which add flow and fall. Decorating these pieces is a selection of intricate thread embroidery, stripes and geometrical prints, floral and chintz prints, classic embroidery plates with younger cuts and prints, patchwork, zari fringes, lace and gota work. The collection also includes a range of cocktail dresses and pre-draped saris that are sophisticated yet graceful, making it easy to for brides to move around in.
What was the idea behind ‘Spring in the City’?
We wanted to create a collection that appeals to the young, modern summer brides who are looking for beautifully handcrafted clothing that is comfortable and fun, with easy-going silhouettes that complement new-age customs. Keeping the summer season in mind we went with fabrics that are light and breezy on the skin.
How does the collection maintain harmony between the modern and the classic?
Though summer palette, silhouettes and cuts we have kept the collection modern. The use of traditional crafts like thread embroidery, zari fringes and gota work has created a collection that is classic and can easily be passed on through generations as an heirloom piece.
What is your opinion on traditional wedding attires?
Traditional never goes out of style! Brides look at their wedding outfits as a piece of art; a wonderful way to connect with their roots. I think that today the modern bride is looking for ways to make her outfit trendy through colour palettes or silhouettes, as she would like to have the age-old craft and fabrics be a part of her trousseau; something classic to be a part of her heirloom that she could pass on to future generations. Even for colours, she may not wear bridal red on her wedding day but will find a way to make it traditional.
How has the Ritu Kumar bridal label evolved over the years?
The coming together of Indian craftsmanship and textiles with contemporary silhouettes has been a gradual journey. The younger generation is always looking for a mix of comfort and style. And so they opt for multi-use pieces that allow freedom of movement, and can also be worn for different occasions.
How have fashion labels adapted to the changing trends and traditions?
We find that our customers are true to their essence; they know exactly what they want and don’t blindly follow a trend. Younger generations are looking for a modern way to re-wear tradition. And so, brands have moved with the pulse of young consumers. This is evident in the classic saree that has evolved into a pre-draped version, gowns with Indian embroidery, maxi dresses comfortable for a mehendi function or a brunch with friends, co-ord sets with crop tops and plunging necklines on blouses.
Do you think bridal outfits can/should be reworn? Please elaborate how.
Absolutely! What is the point of an extremely beautiful piece of clothing that holds so much of love and memories, just lying down in your wardrobe? One can re-wear the outfit as many times as one would like and style or drape their saris or dupattas in different styles to give it a more refined and newer look. Our bridal wear is so versatile and rich in craftsmanship that it deserves to be shown off on the right occasion.