The more topical and widely used the term ‘sustainability’ becomes, the less easy it becomes to define. The notion of sustainability has quickly moved from being an agenda to a standardised practice in every industry. From electric cars to the sustainability of the mechanical timepiece, the word today encompasses it all.
June 5 is celebrated as World Environment Day and while many fashion and beauty brands have taken the plunge towards sustainable measures, a large industry that has also hopped on the bandwagon is the world of luxury watches. A statement of luxury, style, finesse and style; watches add the right amount of polish to your ensemble needs.
The concept of ‘sustainable luxury watches’ is no more an unheard of concept. From Rolex to Chopard, Breitling and more, brands are coming forward to do their bit and make a difference.
Here is Luxebook’s edit of the best sustainable luxury watches for an eco-friendly approach to timekeeping.
Ulysse Nardin Diver Tor
In recognising the carbon impact watches have today, Ulysee Nardin has created Carbonium, a super durable and lightweight carbon-based material. Known for its sustainable approach to watchmaking, the brand is stepping up its sustainability strides with the release of a timepiece.
The all-new Diver Tor is a 360° sustainable watch that uses 100% recycled fishing nets for side shafts, strapping of the back, and the Velcro wrist strap. This makes Diver The Ocean Race truly green in its promise. Further, the steel used for the watch comes from an automotive industry steel recycling channel. The black and green colour scheme makes this beauty a perfect addition to your everyday sporty watch collection.
Available on Ulysse-nardin.com
Chopard embarked on a journey to sustainable luxury back in 2013, with a pledge to use fair mined gold and ethnically sourced gemstones in its jewellery and watches. Being one of the top players in the luxury watches segment, the brand in 2018 achieved a milestone of using 100% ethical gold for its watches. And the newly launched L’Heure du Diamant (Gold) boasts of femininity with an alluring appeal. It is the perfect embodiment of the brand’s values.
Available on Chopard.com.