Arushi Sakhuja
The more topical and widely used the term ‘sustainability’ becomes, the less easy it becomes to define. The notion of sustainability has quickly moved from being an agenda to a standardised practice in every industry. From electric cars to the sustainability of the mechanical timepiece, the word today encompasses it all.
June 5 is celebrated as World Environment Day and while many fashion and beauty brands have taken the plunge towards sustainable measures, a large industry that has also hopped on the bandwagon is the world of luxury watches. A statement of luxury, style, finesse and style; watches add the right amount of polish to your ensemble needs.
The concept of ‘sustainable luxury watches’ is no more an unheard of concept. From Rolex to Chopard, Breitling and more, brands are coming forward to do their bit and make a difference.
Here is Luxebook’s edit of the best sustainable luxury watches for an eco-friendly approach to timekeeping.
Ulysse Nardin Diver Tor
In recognising the carbon impact watches have today, Ulysee Nardin has created Carbonium, a super durable and lightweight carbon-based material. Known for its sustainable approach to watchmaking, the brand is stepping up its sustainability strides with the release of a timepiece.
The all-new Diver Tor is a 360° sustainable watch that uses 100% recycled fishing nets for side shafts, strapping of the back, and the Velcro wrist strap. This makes Diver The Ocean Race truly green in its promise. Further, the steel used for the watch comes from an automotive industry steel recycling channel. The black and green colour scheme makes this beauty a perfect addition to your everyday sporty watch collection.
Available on Ulysse-nardin.com
Chopard
Chopard embarked on a journey to sustainable luxury back in 2013, with a pledge to use fair mined gold and ethnically sourced gemstones in its jewellery and watches. Being one of the top players in the luxury watches segment, the brand in 2018 achieved a milestone of using 100% ethical gold for its watches. And the newly launched L’Heure du Diamant (Gold) boasts of femininity with an alluring appeal. It is the perfect embodiment of the brand’s values.
Available on Chopard.com.
Baume Ocean
With a focus on saving the oceans, Baume concentrates on sustainability by including the use of 100% recycled polyethylene (PET) in its bracelets. The BAUME OCEAN Limited Edition is a 42mm timepiece that is crafted in recycled plastic. Its interchangeable strap is made of woven RPET and lined with natural black cork.
Available on Baume-et-mercier.com
Breitling Superocean Heritage ’57 Outerknown
Fusing together modern-day style with a retro look is Breitling’s Superocean Heritage ’57 Outerknown which takes inspiration from the original 1957 diving watch. The watch is notably paired with a strap made from ECONYL yarn, which has been repurposed from fishing nets and other nylon waste from the ocean. An ideal pick to channel your laid-back surfing lifestyle of the 1960s.
Available on Breitling.com.
Nomos Glashütte Metro Date Power Reserve
Two words describe this timepiece to perfection – Simply Fantastic. An urban symphony in white, mint, and red: Metro date power reserve is young and sophisticated, straightforward and slim. Ahead of the times, this is a classic of tomorrow. Nomos has pledged to reduce its carbon footprint by centring as much of its production as possible at its tailor-made Glashütte facility in Germany.
Available on nomos-glashuette.com
Alpina Seastrong Diver Gyre Automatic
Alpina is another brand to hop onto the bandwagon of being environmentally friendly. In 2020, the Maison unveils its new Seastrong Diver Gyre Automatic line that sees the cases and straps made of recycled materials from the ocean. The case is made from debris derived from fishing nets collected in the Indian Ocean and is composed of 70 % plastic and further strengthened with 30 % fibreglass.
Available on Alpinawatches.com
Panerai Submersible QuarantaQuattro eSteelTM
Panerai’s commitment to the development of sustainable wristwatches is manyfold. The luxury watch brand is known for its unique eSteel, a steel alloy that uses a high proportion of recycled material and that, crucially, has identical physical and chemical attributes to the non-recycled alloy. The Panerai Submersible QuarantaQuattro eSteelTM boasts refinement and finesse, with the ability to instantly elevate every ensemble.
Available on Panerai.com
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