Italian meta-luxury brand Visionnairehas made strides with its remarkable furniture collections and showcases at the Salone del Mobile Milano. From unveiling the world’s first furniture NFT to showcasing incredible creations born from creative experimentation, the brand has never disappointed. And now, going all in, into the residential sector, Visionnaire unveiled its very first luxury home project in Jumeirah Bay Island, Dubai.
Collaborating with real estate developer Volare, Visionnaire conceived a home so luxurious it fits right into the lavishness of Jumeirah Bay Island. The project, designed entirely by Alessandro La Spada, captures the creative spirit of Visionnaire through a remarkable collection of furnishings, colour palettes and natural materials, and naming it after the real estate developer itself.
“The title of the project is Volare,” Leo Cavalli, CEO and Co-founder of Visionnaire said in a statement. “Volare is the name of the developer with whom we are working, but it is also the name of our new 2023 collection, which we have borrowed from the song by Modugno. ‘Volare’ (Flying) means making room for imagination, soaring aloft to see wider perspectives, nurturing visions and being visionaries. Hence ‘Volare’ is an ambitious project, a project such as never before been formulated in our industry. The concept that we have presented in our new collection is the same one we have applied to the Volare project in Dubai.”
Designed as a luxury villa, Volare occupies about 2,000 square meters of land along the beach inside the plush Bulgari Compound in Dubai. The villa uses a selection of natural materials and colours that work to enhance the Genius Loci, which is the soul of the residence. The colours and materials collaborate with the tones of the surrounding area — the sea and sky, as well as the climatic conditions of the region. These create harmony between the home and its surroundings which help build a connection between architecture and nature. An interesting aspect of the design is the interplay of light and shadow and transparencies and reflections to complement the subtle colour palette. The colours, tones and materials from the outside extend onto the interiors in a swift but fluid pattern.
The home is linked to the surrounding scenery. The architectural volumes are defined by stone, marble, and glass. The stone is etched with a relief design that both reflects the quilting of some of the maison’s renowned items and pays homage to the softness of desert dunes. If sunlight generates shadows and contrasts on the stone during the day, the LED system recreates a light game at night.
Leo Cavalli elaborates, “Our growth has always been driven by our clients – first by asking us to find solutions for kitchens, bathrooms, outdoor furnishings and now this latest evolution of our home philosophy, which is also applied to yachting and the soft contract sector, associated with real estate development. Therefore our language gets constantly closer to architecture, to convey a coherent idea of storytelling for the project, a house that even more fully reflects the personality of its owner.”
Volare is a residential concept created to tell the story of a true philosophy of habitation inspired by the Japanese word “yugen”(幽玄), a beauty that is often implied rather than explicitly displayed, an aesthetic experience that requires an attitude of attention, contemplation, and sensitivity to be fully appreciated. Volare, for Visionnaire, becomes the “manifesto” of the contemporary house, a project that begins with the content and progresses to the container, travelling from the human to the space. The spaces of the home are no longer defined just by their architectural purposes, but rather by the emotions of the people who will occupy them.
The Volare home emphasises attention to detail, even going so far as to create an aroma identity for locations. Visionnaire has created a distinctive scent for this project in partnership with the renowned perfume designer Antonella Bondi. The scent was created by performing a study on the individuality of places, objects, and materials, resulting in a genuinely one-of-a-kind Villa in the premium real estate industry.