Helios Luxe Announces the India Debut of Auguste Reymond

Helios Luxe by Titan Company Ltd. continues to sharpen its positioning in India’s accessible luxury watch landscape with the India debut of Auguste Reymond: an independent Swiss watchmaker with a legacy spanning 127 years. The exclusive partnership marks a significant step in Helios Luxe’s ambition to champion heritage-led, globally storied brands while nurturing India’s growing appetite for authentic, high-horology discovery.

The India launch introduces 23 timepieces across four collections: Origin, Unity, Heritage 1898, and Magellan. The core range of 21 watches is priced between ₹1.3 lakh and ₹2.5 lakh, while two statement Origin timepieces are priced at ₹4.5 lakh and ₹7.5 lakh respectively. Each piece is handcrafted, individually numbered, produced in limited quantities, and exclusively available in India through Helios Luxe.

Aim for the Moon

The collaboration aligns with Helios Luxe’s long-term vision to more than double its market share to 20 percent and achieve a turnover of ₹2,000 crore over the next three years. With plans to expand to 100 boutiques across India over the next five years, Auguste Reymond is set to play a key role in this growth journey.

Leading the launch is the hero model Origin Lunar, distinguished by intricate lunar-surface engraving and a Super-LumiNova–infused bezel that emits a striking glow.

Powering the collection is the iconic hand-wound UNITAS calibre: an enduring symbol of the brand’s commitment to traditional mechanical watchmaking.

India’s evolving luxury consumer is increasingly drawn to watches that go beyond brand familiarity: seeking authenticity, narrative depth, and craftsmanship that resonates on a personal level. Helios Luxe positions itself precisely at this intersection of aesthetics, horology, and value, offering a curated portfolio that appeals to seasoned collectors as well as first-time connoisseurs building a watch collection as an extension of their identity.

Speaking on the launch, Mr. Rahul Shukla, Vice President, Chief Sales & Marketing Officer, Watches Division, Titan Company Ltd., said, “We are delighted to introduce Auguste Reymond to India exclusively through Helios Luxe. Consumers today are increasingly seeking authenticity, craftsmanship, and meaningful stories behind what they wear—moving beyond familiarity to originality and depth. Helios Luxe is built as a destination for this kind of discovery in the accessible luxury space.”

Echoing this sentiment, Mr. Sundar Klingenberg, Chief Information Officer and Deputy CEO, Auguste Reymond, added, “India marks an important milestone in our journey, and we are proud to partner with Helios Luxe. As an independent maison producing in limited quantities with close artisanal attention, we offer authentic distinction for enthusiasts who appreciate innovation, heritage, and mechanical watchmaking.”

With the arrival of Auguste Reymond, Helios Luxe reinforces its role as a curator of meaningful luxury: where heritage, mechanical mastery, and independent watchmaking take centre stage. As India’s watch connoisseurs continue to evolve, this partnership signals a shift towards deeper appreciation, quieter prestige, and timepieces that carry stories as enduring as the craft behind them.

 You may also read: What’s New in Beauty Right Now