Here’s What Is Happening In Luxury Right Now
- Featured News
Yashita Damani
- February 20, 2026
- 13 minutes read
From a restaurant exclusive single malt in Bengaluru to Mumbai’s next ultra prime address, luxury this week reveals itself through calibration rather than spectacle. Across hospitality, design, mobility and couture, legacy brands are choosing precision over excess, depth over drama and long term cultural capital over fleeting noise. Read on for this week’s headlines.
Bvlgari announces Dua Lipa as its new Global Brand Ambassador

Bvlgari is pleased to welcome one of the most influential artists of her generation into its family. With multiple Grammy and BRIT Awards and billions of streams worldwide, Dua Lipa has built a remarkable global career defined by artistic freedom, authenticity, and creative integrity, establishing herself as a powerful and enduring voice in contemporary culture. Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success and inspires women around the world to embrace their inner strength. We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together,” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026. “It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” comments Dua Lipa.
adidas & Audi Revolut Formula 1 Team Unveil Inaugural Performance-Driven Teamwear Collection for 2026 Season

Audi Revolut Formula 1 Team reveal their first collaborative range, built for the entire team and its global fanbase. New Delhi, 19 February 2026 – Marking the official start of their partnership, the inaugural adidas x Audi Revolut F1 Team collection spans performance-driven apparel, footwear and accessories, bringing a sophisticated, monochromatic aesthetic to the paddock. Designed for everyone from drivers Nico Hülkenberg and Gabriel Bortoleto to engineers, mechanics and supporters in the stands, the approximately 160-piece range fuses adidas’ industry-leading technologies with precision-inspired design cues drawn from the team’s car. Subtle red accents cut through greyscale hues reminiscent of titanium, while hero silhouettes include close-cut engineer tees, utility-driven outerwear featuring CLIMACOOL technology, and a bespoke ADIZERO EVO SL with a Lightstrike Pro midsole for lightweight comfort.
Amrut X Sheraton Grand Whitefield: Zarf Unveils Bespoke Single Malt Led Set Menu

Zarf at Sheraton Grand Bengaluru Whitefield Hotel & Convention Center has launched a first-of-its-kind dining experience in collaboration with Amrut Distilleries, marking the distillery’s 50th single malt expression with an exclusive private label crafted solely for the restaurant. Distilled from Indian six-row barley and matured over six years in refill virgin American oak, the bespoke whisky reveals notes of vanilla cream, roasted coffee and caramel, layered with marmalade, florals, cracked pepper and a lingering passion fruit finish. The thoughtfully curated set menu (from Rs.4500++ for two) is designed to echo the spirit’s depth, featuring dishes such as Mushroom ki Galouti with saffron warqi, Peshawari Namak Mandi Lamb Chops, Lamb Galouti Kebab and the slow-cooked Dal-e-Zarf, creating a seamless dialogue between glass and plate at the Whitefield address.
Salone Del Mobile Milano Returns New Delhi And Mumbai

Ahead of its 64th edition (21–26 April at Rho Fiera Milano), Salone del Mobile.Milano returns to India, underscoring the country’s growing significance for Italian design across high-end collecting, real estate and hospitality. With India now ranking tenth among visitor nations; over 4,490 professionals attending — and Italy maintaining a trade surplus in furniture exports to the country, the platform is deepening engagement through Salone Raritas in New Delhi during the India Art Fair and spotlighting Salone Contract in Mumbai. Led by President Maria Porro and supported by Italian Ambassador Antonio Bartoli, the initiative highlights collectible design, craftsmanship and large-scale contract ecosystems, with a long-term masterplan by Rem Koolhaas and David Gianotten positioning India as a strategic partner in the evolution of global design dialogue.
BMW X3 30 XDrive M Sport Pro Arrives In India

In the evolving language of modern luxury, power is no longer loud it is sculpted, deliberate and deeply assured. The all new BMW X3 30 xDrive M Sport Pro arrives in India as a confident expression of that philosophy. Launched by BMW Group India and locally produced at BMW Group Plant Chennai, the petrol flagship is priced at INR 74,50,000 ex showroom. With 258 hp from its 2 litre engine, 48V mild hybrid technology, Adaptive Suspension and an expansive digital cockpit powered by BMW Operating System 9, the X3 balances commanding performance with cultivated refinement. Measuring 4,755 mm in length, it claims the largest footprint in its segment, while M Sport detailing, Iconic Glow grille illumination and a progressive, tech layered cabin position it as a quietly dominant force in India’s premium SUV landscape.
Balenciaga Resets Ambassador Roster Under Pierpaolo Piccioli

Balenciaga is reshaping its global ambassador lineup under the creative direction of Pierpaolo Piccioli, signalling a strategic brand recalibration. The refreshed roster reflects a renewed emphasis on craftsmanship, cultural depth and inclusive storytelling, aligning with Piccioli’s vision of balancing couture heritage with contemporary relevance as the house enters a new creative chapter.
Pierpaolo Piccioli unveils the House’s first ambassadors under his tenure through the Summer 26 campaign shot by David Sims. Rather than constructed personas, Piccioli spotlights individuals defined by nuance and lived experience including Harris Dickinson, Winona Ryder and Roh Yoonseo, alongside Friends of the House such as Danielle Deadwyler and Labrinth. Set within a Parisian atelier, the campaign frames Summer 26 as a meditation on identity, community and quiet strength signalling a recalibration of Balenciaga’s cultural language toward sensitivity, craftsmanship and modern couture confidence.
Oberoi Realty Partners With Aman Group For Ultra Luxury Worli Development

Oberoi Realty has entered a joint venture with the ultra-luxury hospitality brand Aman Group to develop an exclusive branded residential project in Mumbai’s premium Worli locality. The partnership aims to blend Aman’s globally renowned design-led hospitality ethos with Oberoi Realty’s expertise in high-end urban development, marking a significant addition to Mumbai’s luxury real estate landscape and catering to a rising demand for curated, service-rich living experiences.
The special purpose vehicle, in which Oberoi Realty holds a 39.13 per cent stake alongside promoter Vikas Oberoi and Alpha Wave Ventures II, controls approximately four acres of leasehold land on Dr Annie Besant Road. Under the residences branding and marketing agreement, the homes will be developed, sold and operated under the Aman name, bringing the brand’s globally revered hospitality ethos into Mumbai’s residential sphere. Positioned in one of the city’s most coveted micro markets, the collaboration signals a strategic convergence of Indian development expertise and Aman’s design led, service driven philosophy, reinforcing Worli’s status as a nucleus of next generation luxury living.
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