Riddhi Doshi As renowned luxury brands Hermes and Louis Vuitton hike their goods’ prices in South Korea and China, LuxeBook tries to understand whether the same strategy will work in India not. Luxury consultant Veronique Poles, decodes these luxury brands’ business plans and predicts Indian consumers’ reaction to it. Why are Chinese consumers buying products […]
Pratishtha Rana On the heels of COVID-19, bringing the global fashion industry to an abrupt halt, many old and new perspectives on clothing have come into the spotlight. One is to put the craze for Read More
Pratishtha Rana The communication for some of the major luxury brands during the current pandemic has been clear – to spread positivity and build camaraderie among its global supporters. Rainbow has been the perfect symbol of Read More
Arya Singh The Last Dance is a stunning 10-part docu-series showcasing the journey of sports legend, Michael Jordan and the Chicago Bulls. It draws an emotionally stirring portrait of one of the sport’s most Read More
Pratishtha Rana The fashion industry will have to immediately renew its identity. The way fashion is viewed and consumed is expected to change forever. Many major institutions have already announced their plans to go fully Read More
Prayag Acharya As suggested by John Stoddard Cancer Centre, sunscreen is the most important product of all our beauty/skincare routines. According to their study, sunscreens not only prevent our skin from ageing prematurely but Read More
Pratishtha Rana While the entire world adjusts and re-adjusts to the Covid-triggered lockdown, one thing that stays constant is the fervour for fashion. Celebrities keep this momentum going. Their new summer routine is basking in Read More
Hrutika Bhaasker While most photo shoots are put on hold in this lockdown, a few top photographers are thinking of creative ways to shoot their next editorial campaign or collection. Despite social distancing photographers like Read More
Riddhi Doshi Advanced big data and artificial intelligence technology help luxury businesses track and study their consumers’ preferences and shopping behaviour, and, in turn, enable the creation of a smart retail environment, wherein every consumer Read More
Hrutika Bhaasker #keepmestylishathome is the new mantra. Women in 2020 have to face the new challenge of dressing up for business and social video calls while at home. Thanks to our celebrities, we have a variety Read More
