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June 19, 2024

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Chandon’s ‘Aurva’ launches at the India Art Fair

Chandon, renowned for its sparkling wines, has recently extended its portfolio into the world of still wines with the debut of Chandon Aurva. This strategic expansion marks a notable milestone for the brand, particularly within the northern market. Chandon Aurva made its inaugural appearance in the capital city at the esteemed India Art Fair, positioning itself not just as a wine but as a symbol of craftsmanship and quality, intersecting with the domains of fine art and fine wine.

Crafted by Kaushal Khaimar, head winemaker of Chandon India, in collaboration with Dan Buckle, winemaking director at Chandon Australia, Aurva embodies a harmonious fusion of tradition and modern creativity. Its launch in New Delhi on February 3, 2024, following its successful introduction in Mumbai in October 2023, represents a significant stride in the evolution of the Indian wine industry.

Image from Chandon

The name “Aurva,” derived from Sanskrit, meaning “of the earth,” pays tribute to the unique terroir of Nashik, Maharashtra, the home of Chandon’s Indian winery. This choice of name is not arbitrary; it reflects a deep-seated connection to the land and its mythic beauty, where Chandon has meticulously cultivated its grapes.

Locally sourced Shiraz grapes, carefully hand-harvested by Chandon’s partner growers in Nashik, undergo a thorough winemaking process overseen by Khaimar and Buckle. The result? A wine that captures the essence of its origins, boasting rich aromas and flavors that evoke the sensory richness of Nashik’s terroir.

But Aurva’s significance extends beyond its taste profile; it represents a convergence of cultures and expertise. The collaboration between Chandon’s Indian and Australian winemakers signifies not only a meeting of minds but also a celebration of shared knowledge and innovation. It is a reminder that great wine is not just about what’s in the bottle but also about the stories and people behind it.

Image from Chandon

In debuting Aurva at the India Art Fair, Chandon sought to create an immersive experience that surpasses the traditional boundaries of wine tasting. The fair, renowned for showcasing the diversity and creativity of the art world, provided an ideal backdrop for Aurva’s unveiling. Here, amidst masterpieces of canvas and clay, wine enthusiasts had the opportunity to engage with Chandon’s latest creation in a setting that celebrated both craftsmanship and creativity.

Of course, no discussion of Aurva would be complete without acknowledging its distributor, Moët Hennessy India. As a leader in the luxury wine and spirits segment, Moët Hennessy India’s support has been instrumental in bringing Aurva to discerning palates across the country. Their commitment to authenticity and quality mirrors that of Chandon, making them the perfect partners in this endeavour.

Image from Chandon

As Aurva continues to make its mark on the Indian wine scene, it serves as a reminder of the limitless possibilities that lie ahead. With its rich history, commitment to quality, and a spirit of collaboration, Chandon is poised to redefine the landscape of Indian wine, one bottle at a time. And with Aurva leading the charge, the future looks brighter than ever.

 

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